《中国民航报》、中国民航网 记者许晓泓 通讯员王珊珊 报道：重阳佳节将至，首都机场安保公司（以 下简称：安保公司）新近以"重阳暖程，伴老同行"为主题，聚焦老年旅客出行痛点，创新推出系列适老 化服务举措，不仅筑牢了安检环节的温情防线，更彰显了民航服务"真情、精准、便捷"的核心价值。 爱心通道精准赋能，打造全场景无障碍环境 考虑到老年旅客行动不便、对乘机出行流程不熟悉等情况，安保公司设立爱心安检通道，通过物理空间 优化与服务机制升级，有效解决老年旅客排队等候的难题。通道内创新推行"三帮扶"服务体系：即帮扶 指引、帮扶过检、特需帮扶，安检人员主动提供指引，协助老年旅客完成安检流程，对于行动不便或有 特殊需求的老年旅客，则提供更加个性化的服务。这种"硬件+软件"双升级的模式，让无障碍安检从"理 念"落地为"实景"。 为破解老年旅客"多头问询、流程迷茫"的痛点，安保公司构建起覆盖"维序－引导－开机－开包"的整体 服务链条：维序员负责爱心通道前置引领，引导员协助整理随身物品、讲解安检要求，开机员通过精准 查验减少开包频次，开包员则在检查后协助物品还原并指引登机路线。这种链条式协作机制，将原本分 散的岗位职能整合为"一路管 ...

山东联通以"客户日"活动为抓手，每月通过线上线下活动，拉近客户距离，打造百姓身边的服务市集。 9月份围绕"联通客户日 全民科普行"主题，抓住开学季时间节点，联合济南分公司走进金海星老年大 学，为学员们开启新学期第一堂科普课。 金海星老年大学结合老年群体的实际需求，组织专业的老师为老年人提供书画类、演出类的特色培训， 还不定期开展节日、节庆类的文娱活动，丰富老年人的生活，让老人有更多的获得感和幸福感。本次活 动策划期间，济南联通的助老课堂讲师与校方进行了充分的沟通，了解老年学员们的需求和偏好，多次 调整和优化课件，真正为老年人送上了一堂丰富、实用的科普课。 客户日线上活动也格外吸引老人们，工作人员一对一指导老人参与答题和抽奖，增加了活动的趣味性。 本次活动还邀请了华为工作人员指导老人们操作手机，包括：调整字体、拨打电话、发送信息等常用手 机功能，帮助部分老人清理了手机内存，提升了使用感知，还有专业的人员为老人们进行了免费的手机 贴膜。 本次活动得到了老年大学校方和学员们的肯定，也为我们的助老服务延伸奠定了基础。接下来，山东联 通将继续推进"总经理办实事"活动走深走实，持续推动适老化产品和服务措施的落地，通过科技 ...

近日，建行莱芜莱矿支行内，一场突如其来的 "扣款风波" 被工作人员妥善化解，用专业与温情为老年 客户筑牢金融安全防线，让适老化服务的温度直抵人心。 当天下午，该行大厅内秩序井然，工作节奏平稳有序。突然，一声带着慌张的呼喊打破宁静："我的钱 被人刷走了！快帮我把钱取出来！" 只见一位张大爷紧捏银行卡，额角渗着汗珠，声音因焦急微微发 颤。正在巡查的大堂经理刘经理立刻快步上前，一边轻声安抚："张大爷，您别慌，先坐下慢慢说，我 们一定帮您想办法。" 一边搀扶张大爷到 "劳动者港湾" 休息区，顺手递上一杯温热的茶水，缓解他的 紧张情绪。 待张大爷情绪稍缓，他才道出原委："我的银行卡每个月都有人扣钱，第一个月我没在意，这都好几个 月了还在扣，可怎么办啊！" 了解情况后，刘经理立即扶着张大爷前往智慧柜员机服务区，仔细查询银 行卡交易明细。屏幕上清晰显示，近三个月每月都有一笔 35 元的扣款，收款方为某视频平台。 "大爷，您是不是之前让家人帮忙开通了视频会员呀？" 刘经理轻声询问。张大爷愣了片刻，突然拍了 下大腿："对！之前孙子帮我弄手机，说能看戏曲，我随手点了同意！" 原来，这笔扣款是视频会员的 连续包月费用。随后，刘经理 ...

Core Viewpoint - Postal Savings Bank of China Beijing Branch integrates its development into the overall economic and social development of the capital, focusing on providing modern financial services that meet diverse citizen needs and contribute to high-quality economic growth [1][18]. Group 1: Financial Service Efficiency - The bank enhances financial service efficiency through technology empowerment and process innovation, ensuring that financial resources reach the demand side more accurately and quickly [4][5]. - A closed-loop model of "online application + on-site service" has been introduced for small loans, allowing customers to apply via mobile banking and receive tailored solutions from dedicated loan officers [4][5]. - The bank collaborates with government departments and industry associations to address financing challenges faced by small and micro enterprises, optimizing product services and improving efficiency [4][5]. Group 2: Elderly Financial Services - The bank focuses on elderly financial services, addressing the needs of an aging population by providing stable asset allocation solutions and enhancing service quality [6][7]. - A diverse range of pension financial products is offered, including wealth management and insurance products, to meet the core demands of elderly clients for stability and safety [7]. - The bank has established an "age-friendly" service system, ensuring that elderly clients can access financial services without barriers, including physical accommodations and user-friendly technology [8][9]. Group 3: Community Engagement and Support - The bank has initiated the "Golden Sunshine Station" project to create a community space for elderly clients, offering health lectures and social activities to foster community engagement [9][10]. - The "Golden Sunshine Club" organizes events to promote health and social interaction among elderly clients, enhancing their quality of life [10]. - The bank prioritizes the financial safety of elderly clients by providing education on fraud prevention and ensuring secure banking practices [10][13]. Group 4: Social Responsibility and Emergency Response - In response to extreme weather events, the bank has implemented measures to support affected businesses and residents, including loan extensions and simplified approval processes [15][16]. - The bank has launched initiatives to assist residents in rebuilding after disasters, offering favorable loan terms and material subsidies to ease financial burdens [17]. - The bank's commitment to social responsibility is evident in its proactive approach to community support during crises, reinforcing its role as a reliable financial partner [15][16].

此次专列带领游客跨越宁夏、甘肃、新疆三省(区)，游览12个国家5A级景区和11个4A级景区，让老年 游客在领略西北壮丽风光的同时，切身感受西部大开发的丰硕成果。这种将铁路运输与文旅资源相结合 的模式，既拓宽了老年旅游市场的边界，又带动了沿线地区文旅产业的发展，为"银发经济"注入了强劲 动力。 从聚焦民生痛点、解决老年群体出行难题，到创新模式、推动铁路运输与文旅产业融合；从硬件设施的 适老化改造，到服务细节的全方位升级，铁路部门始终以民生需求为导向，在助力"银发经济"发展的道 路上不断探索前行。期待铁路部门能够推出更多"适老化"的服务与产品，让铁路成为连接老年群体与美 好生活的纽带，为"银发经济"的蓬勃发展贡献更多铁路智慧与力量。(杨小锋) 近日，满载700余名老年游客的Y461次"沈铁假日.大美新疆之旅"银发专列从大连站启程，这趟为期20天 的西北风情之旅，这是国铁沈阳局以"适老化"服务破解老年群体出行难题、助力"银发经济"发展的生动 实践。 当前，我国人口老龄化进程不断加速，老年群体对高品质旅游的需求日益强烈。然而，出行中的安全隐 患、服务适配性不足等问题，却成了不少老年人"看世界"的阻碍。铁路凭借运量大、 ...

当父母的脚步不再轻快，当他们的眼神需要更多时间聚焦，当一句"手机怎么操作"成了日常难题……农 行济南历下玉兰广场支行工作人员深知：适老化服务，不是简单的"字体放大""语音提示"，而是用耐 心、细心与爱心，为长辈打造一个"无障碍、有温度"的金融家园。通过适老化服务，从环境改造到服务 升级，从科技适配到人文关怀，让每一位长辈都能在农行济南历下玉兰广场支行找到"家"的安心。 农行玉兰广场支行柜台前设有爱心窗口"，配备带有扶手的座椅。超级柜台设置了大字版的"长辈模 式"。在厅堂内的便民服务区域，有手机充电台、医药箱、便民箱等设施，下方柜子有纸巾、轮椅、雨 具、意见箱等便民物品存放区 ，为客户提供便捷服务的配套设置。 为方便残障人士，网点在地面张贴残疾人（轮椅使用者）专用标识，设置了无障碍设施相关的专属空 间。此外，在洗手间内增设扶手，方便老年客户群体如厕。"以前来银行总怕摔跤，现在走哪儿都有扶 手，连厕所都有扶手，真贴心！"周爷爷对大堂经理说道。 此外，网点还推出"预约上门服务"，为行动不便的长辈提供身份证更新、密码重置、社保卡激活等上门 办理。 岁月会慢行，但爱不会迟到。农行济南历下玉兰广场支行愿做您金融路上的"拐 ...

Group 1 - The article highlights a heartwarming interaction between a bank employee and an elderly customer, showcasing the bank's commitment to providing attentive service to senior clients [1] - The bank employee assisted the elderly man in unlocking his card and advised him on safe money transfer practices to avoid scams, reflecting the bank's proactive approach to customer care [1] - The bank's efforts to enhance its services for elderly customers are emphasized, including the introduction of "silver-haired service specialists" and various community engagement activities [2] Group 2 - The bank plans to continue upgrading its "age-friendly" services, ensuring that elderly customers feel respected and cared for during their financial interactions [2] - Future initiatives will include health lectures and anti-fraud workshops aimed at educating and supporting elderly clients [2]

Group 1 - The core idea of the articles is that Taiping Life is enhancing its services for elderly customers by creating a "silver-friendly" service environment, focusing on hardware upgrades, technology simplification, and process optimization to provide respectful and warm insurance services [2][3] - Taiping Life is actively responding to regulatory calls by extending its service reach to rural areas, particularly in Jiangsu, where it has improved service points for elderly clients, ensuring comprehensive coverage of basic facilities [2] - The company has equipped service locations with elder-friendly materials such as reading glasses, comfortable seating, and medical emergency kits, and has established clear "elder service windows" to enhance the service environment [2] Group 2 - The demand for diverse insurance services is increasing among consumers, prompting Taiping Life to focus on digital finance development to enhance its overall service capabilities [2] - Taiping Life is addressing the challenges faced by elderly clients in the digital age by providing one-on-one professional guidance and assistance to help them overcome technological barriers [2] - The company offers "slow options" for elderly clients who struggle with electronic devices, retaining traditional service methods like cash transactions and paper policies, while also providing priority green channels in service halls [3]

Core Viewpoint - The aging population in China is driving an increasing demand for financial and insurance services tailored to the elderly, and companies like China Life Insurance are focusing on innovative and secure solutions to meet these needs [1] Group 1: Service Innovation - China Life Insurance is the first in the insurance industry to pass the Ministry of Industry and Information Technology's assessment for age-friendly and barrier-free services, positioning itself as a leader in this area [2] - The company has developed a comprehensive service system that combines online convenience with offline warmth, addressing the elderly's concerns about complexity and errors in financial transactions [2] - Initiatives include a "senior version" app designed with larger fonts and simplified operations to enhance usability for older clients [2] Group 2: Expanding Service Reach - China Life Insurance is extending its services beyond physical locations by providing home visits for elderly clients who have mobility issues, ensuring they receive necessary support without the need to travel [3] - The company employs relatable communication strategies, using everyday examples to explain complex insurance concepts, making services more accessible to the elderly [3] Group 3: Financial Security Education - The company is actively working to protect elderly clients from financial fraud by organizing "senior companion classrooms" that educate them on recognizing and preventing scams [4] - These educational sessions cover various topics, including identifying false investments and understanding new types of fraud, thereby enhancing the elderly's awareness and ability to safeguard their finances [4] Group 4: Proactive Fraud Prevention - China Life Insurance staff are trained to recognize potential fraud situations and intervene when necessary, as demonstrated by cases where employees successfully dissuaded clients from falling victim to scams [5] - The company emphasizes the importance of timely intervention to protect clients' financial assets, showcasing a commitment to their clients' financial well-being [5] Group 5: Commitment to Elderly Services - China Life Insurance is dedicated to continuously improving its age-friendly services, aiming to create a safe and supportive environment for the elderly [6] - The company plans to further enhance its service offerings and expand its reach to ensure that millions of elderly individuals can enjoy a secure and fulfilling retirement [6]

公司官微"服务大厅"进行了适老化改造，增加长辈模式按钮，点击可进行模式切换，对页面UI调整，清 晰简洁，字体放大；新设"用户服务专区"，配置长辈模式按钮，放大字体及操作界面；官微"VIP服务手 册"配置放大按钮，点击可阅读大字版服务手册。 公司理赔、保全、投诉等各项业务均可采用线上形式申请，但仍保留线下作业模式，根据老年金融消费 者群体使用习惯，公司会鼓励和引导老年客户到柜面办理或授权他人代为办理，也可拨打95596客服专 线转人工服务，安排专人上门指导其使用智能设备，协助客户办理各项业务。同时，各级机构均已设置 专属服务窗口及爱心座椅、老花镜等服务设施，为老年消费者群体打造舒适便利的业务办理环境。 提升适老化服务效能，推进适老人性化进程 公司持续提升互联网应用、电话热线等线上适老化服务水平，公司在客服专线95596语音播报中新增老 年人专属服务语音提示及按键功能，设置了老年人客户专席。 民生保险山东分公司不断完善营业网点环境及适老化服务设施，提升适老化服务效能和智能化服务水 平，推进适老人性化进程，积极融入老年友好型社会建设，增强了老年用户金融服务的获得感、幸福 感、安全感，让金融服务更有温度。 在网点金融 ...