Group 1 - Real estate companies enhance customer attraction and brand loyalty through various online and offline activities such as open house events, landscape appreciation meetings, and owner appreciation dinners [1] - These activities create deep interaction scenarios with customers, allowing them to perceive product value directly, strengthen emotional connections, and stimulate word-of-mouth marketing [1] - The organization of these events requires cost management, focusing on achieving "controllable costs and maximized benefits" through a closed-loop process of planning, control, and data management [4] Group 2 - Real-time statistics on attendance and engagement during events are crucial for dynamic optimization, such as adjusting food and materials based on actual attendance [4] - Post-event analysis focuses on identifying potential customers and their preferences, providing data support for follow-up conversions [4] - The XinKe Cloud intelligent management platform aids real estate companies in tracking event-related data, enabling precise understanding of customer preferences and needs for future activities [4]