新浪科技讯 11月5日上午消息，在今日的保时捷中国研发中心启幕仪式上，保时捷中国总裁及首席执行官潘励驰发表演讲。 据介绍，保时捷中国研发中心毗邻上海虹桥交通枢纽核心区，地处嘉定区江桥镇，办公新址面积超10000平方米。中心设有专业车间和人机交互实验室等重 点板块，可深度整合研发力量，促进跨部门协作，加速决策流程。作为研发中心成立后的首个技术落地成果，首款专为中国市场定制的信息娱乐解决方案， 计划于2026年搭载至保时捷车型。潘励驰表示，保时捷将以中国速度，回应中国期待。 责任编辑：宋雅芳 今年4月，保时捷在上海车展上宣布中国研发中心正式成立，并计划于下半年投入运营。其主要任务是聚焦面向中国市场的"软硬一体"信息娱乐系统及驾驶 辅助解决方案的开发。今日，保时捷正式宣布中国研发中心启幕。 ...

Core Insights - The strategic cooperation agreement between the Shanghai Jiading District government and Porsche Engineering Technology Research (Shanghai) Co., Ltd. marks a significant milestone in Porsche's localization R&D strategy in China [1] - The Porsche China R&D center's first phase is set to be operational in the second half of this year, accommodating over 300 engineers and focusing on local market-oriented products and technology solutions [1][2] Group 1 - The collaboration will leverage policy support, talent attraction, and industrial resource synergy to assist Porsche in establishing and operating its R&D center in Jiading [1] - Porsche aims to enhance its R&D and digital capabilities in China to better meet local market demands [1] - The R&D center will be responsible for various research and development activities, including smart connected vehicle function validation, electric vehicle and high-voltage technology R&D and testing, and prototype and function testing [1] Group 2 - The R&D center will integrate Porsche's core entities in China and innovatively incorporate local procurement and quality assurance functions, creating a complete R&D chain [2] - This integration represents a significant upgrade in achieving "local R&D, local procurement, and local quality control" [2] - The first technical outcome from the R&D center will be a market-specific infotainment solution, planned to be launched in Porsche models by 2026 [2]

Core Viewpoint - Porsche is redefining its R&D strategy in the Chinese market through a strategic partnership with the local government to establish a research center focused on electric vehicles and smart connectivity technologies [1][3]. Group 1: R&D Strategy - A strategic cooperation agreement was signed between the Shanghai Jiading District government and Porsche Engineering Technology R&D (Shanghai) Co., aiming to support the establishment and operation of Porsche's R&D center in Jiading [1]. - The R&D center will focus on local product and technology solutions, including smart connected vehicle functionality, electric vehicle and high-voltage technology development, and prototype testing [3]. - The center is expected to accommodate over 300 engineers and will integrate local procurement and quality assurance functions to create a complete R&D chain [3]. Group 2: Market Performance - Porsche's sales and performance are under pressure, with a projected decline in sales return rate to 10%-12% by 2025 and an anticipated loss of €800 million (approximately 6.24 billion RMB) due to product line adjustments [4][5]. - In 2024, Porsche expects to deliver 310,700 vehicles, a 3% decrease year-on-year, with a significant drop in the Chinese market, where sales are projected to decline by 28% to approximately 56,900 units [5]. - The CEO of Porsche indicated that the Chinese market is undergoing structural adjustments, which will have a long-term impact on sales, and the company plans to optimize its dealer network by reducing the number of outlets to around 100 by 2027 [5].