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华北区新开盘谍报:整体推盘量环比下降,北京以价换量趋势明显
3 6 Ke· 2025-05-19 02:20
Core Insights - The North China region, particularly Beijing and Tianjin, is experiencing a limited number of new property launches, with a focus on improvement-type products, which account for 83% of the offerings. The overall absorption rate is moderate, with a 26.63% decrease in the number of new units launched compared to the previous period [1]. Group 1: Beijing Market Overview - From April 14 to May 11, 2025, six new projects were launched in Beijing, with a total of approximately 2,300 units, reflecting a significant decrease in supply [1]. - The newly launched projects include three pure new developments and two re-opened projects, indicating a trend towards improvement-type housing [2]. - The project "Beijing Yu·Xisong" launched on April 28, 2025, offered 282 units at an average price of 81,000 CNY per square meter, achieving a sales rate of 53% on the opening day [3][4]. Group 2: Project Performance - "Beijing Yu·Xisong" has a strong location with proximity to major transportation and amenities, contributing to its relatively good absorption rate [4]. - "China Overseas·Lijinfu," launched on April 29, 2025, had 294 units with an average price of 110,000 CNY per square meter, but only achieved a 14% sales rate on the opening day, indicating weaker demand [6][7]. - The project is strategically located near the Lize Financial District, which may enhance its long-term value despite immediate challenges [7][8]. Group 3: Tianjin Market Overview - In Tianjin, only one new project was launched during the same period, "Xinda Jindi Zhongshan Yin," which opened on May 5, 2025, with 185 units and a sales rate of 46% [9][10]. - The project targets first-time buyers and those upgrading their housing, reflecting a focus on essential housing needs [10]. Group 4: Upcoming Projects - Several projects are scheduled to launch in June 2025 in both Beijing and Tianjin, indicating ongoing activity in the market despite current challenges [14].