Core Insights - The launch event for the new residential project "Zijing Chenyuan" by China State Construction Intelligent Land (CSCI) indicates the company's strong commitment to the project [1] - The Beijing real estate market is experiencing a boost in sales due to new policies and the traditional peak sales season of "Golden September and Silver October" [3][5] - The new policy allows eligible families to purchase unlimited properties outside the Fifth Ring Road, which has encouraged previously hesitant buyers to enter the market [3][5] Market Response - Over 1,200 groups visited the marketing center of Zijing Chenyuan on its opening day, reflecting strong interest [3] - Following the implementation of the new policy on August 9, the new housing contract volume in Beijing has shown a "three consecutive increases" trend, with new residential contracts reaching 2,824 units in August, a 2.3% month-on-month increase [5] - The second-hand housing market also saw a rise, with 13,119 contracts signed, marking a 4.1% month-on-month increase [5] Developer Strategies - Real estate developers are actively ramping up marketing efforts to capitalize on the policy window, with various promotional activities and project launches taking place [6][7] - Developers are focusing on enhancing project amenities, such as gardens and clubhouses, to attract buyers, with some projects aiming to match high-end properties in terms of quality [9] - The marketing strategies are increasingly tailored to meet the demands of discerning buyers, particularly those looking for improved living conditions [8][9] Sales Trends - There is a noticeable acceleration in sales for new homes outside the Fifth Ring Road, while interest in properties within the Fifth Ring Road has also increased [7] - The new policy has allowed some families to qualify for purchasing properties within the Fifth Ring Road, leading to a surge in viewings and potential sales [7] - Developers are optimistic about the upcoming sales season, with some reporting doubled sales volumes shortly after the policy announcement [5][6]

根据中指监测，2025年4月14日-2025年5月11日华北大区重点城市北京、天津两个城市累计开盘6个，推出房源约2300套，推出 房源量环比下降26.63%。其中，改善类产品热推，占比为83%。总体来看，华北大区整体开盘数量有限，改善类项目为主，去 化效果整体一般。 北京：丰台改善双盘入市，以价换量趋势明显 据统计，2025年4月14日-2025年5月11日重点监测纯新开楼盘项目3个：北京隅·西颂、北京城建·颐知筑、中海·丽金府。老盘新 开2个：住总山澜赋、北京国贤府贰期。 北京：北京隅·西颂（2025.4.28） | 开发商 | 金隅集团 | 区域 | 丰台区 | | --- | --- | --- | --- | | 物业类型 | 普通住宅 | 主力户型 | 108/118/122/150/154 | | | | | m²三四居 | | 推出套数 | 282 | 销售套数 | 149 | | 开盘均价 | 81000 元/㎡ | 开发分期 | 第一期 | 项目点评 项目位于南四环外约400米处，是丰科园东区三期最后一块纯住宅用地。周边产业聚集（约2.3万家企业）、地铁双轨（房山 线、规划丽金线）串联丽泽 ...