中经记者 吴静 卢志坤 北京报道 12月25日，北京市丰台区花乡板块一宗宅地以底价出让，为2025年北京土拍画上句号。 《中国经营报》记者了解到，整个2025年，北京土地市场呈现"量减价升"格局，市场分化不断加剧，房 企更聚焦优质资产，热度聚焦在海淀、朝阳等核心区。拿地主体中，超九成为央国企，民企多持审慎态 度。 丰台地块低调出让 此次出让的地块为丰台区花乡中部组团城中村改造项目B区FT00-2405-0001地块R2二类居住用地，土地 面积23542.66平方米，规划建筑规模58857平方米，容积率2.50，建筑控制高度60米。地形方正，东西长 南北短，有利于排布大面宽产品。 该地块最终由北京建工地产有限责任公司和北京城乡房屋建设开发有限责任公司联合体以底价24.72亿 元竞得，楼面价约4.2万元/平方米。 据了解，该地块南侧还有一宗02地块，预计将于2026年出让。目前，板块内在售新房项目有北京隅·西 颂、中建·云境、中海丰和叁号院、中海丽泽叁号院和中海丽金府等项目。 其中，中海丰和叁号院于去年3月取证，目前去化率30%，网签均价8.51万元/平方米。中建云境于去年3 月取证，目前去化率大约33%，网签均 ...

"该地块的核心优势在于其环线位置和便捷的交通条件。具备'双地铁'优势，可直达国贸、中关村、丽 泽等核心商圈。"中指研究院土地市场研究负责人张凯向《证券日报》记者表示，周边分布花乡奥莱、 丰科万达广场等商业综合体，西侧紧邻北京天坛医院，西北侧是北京口腔医院，均在步行可达范围。尽 管位于四环内，但该地块仍以底价成交，一定程度上反映出企业拿地相对审慎。 12月25日，随着丰台区花乡街道地块成交，2025年北京土地市场正式收官。该地块最终由北京建工地产 有限责任公司和北京城乡房屋建设开发有限责任公司联合体以总价24.72亿元竞得，成交楼面价约4.2万 元/平方米，为北京全年土拍画下句点。 具体来看，该地块位于南三环与南四环之间，属玉泉营街道，土地面积约2.35万平方米，容积率2.5，地 形方正，东西长南北短，有利于排布大面宽产品。 从竞品角度来看，中指研究院数据显示，目前地块周边最新项目为花乡桥以南的北京隅·西颂，该项目 成交楼面价约4.96万元/平方米，当前网签104套，网签均价约7.87万元/平方米，去化率25%左右。 回顾2025年全年，北京土地市场保持分化趋势，区位稀缺、规划条件优越、确定性强的地块持续受到追 ...

Core Insights - The launch event for the new residential project "Zijing Chenyuan" by China State Construction Intelligent Land (CSCI) indicates the company's strong commitment to the project [1] - The Beijing real estate market is experiencing a boost in sales due to new policies and the traditional peak sales season of "Golden September and Silver October" [3][5] - The new policy allows eligible families to purchase unlimited properties outside the Fifth Ring Road, which has encouraged previously hesitant buyers to enter the market [3][5] Market Response - Over 1,200 groups visited the marketing center of Zijing Chenyuan on its opening day, reflecting strong interest [3] - Following the implementation of the new policy on August 9, the new housing contract volume in Beijing has shown a "three consecutive increases" trend, with new residential contracts reaching 2,824 units in August, a 2.3% month-on-month increase [5] - The second-hand housing market also saw a rise, with 13,119 contracts signed, marking a 4.1% month-on-month increase [5] Developer Strategies - Real estate developers are actively ramping up marketing efforts to capitalize on the policy window, with various promotional activities and project launches taking place [6][7] - Developers are focusing on enhancing project amenities, such as gardens and clubhouses, to attract buyers, with some projects aiming to match high-end properties in terms of quality [9] - The marketing strategies are increasingly tailored to meet the demands of discerning buyers, particularly those looking for improved living conditions [8][9] Sales Trends - There is a noticeable acceleration in sales for new homes outside the Fifth Ring Road, while interest in properties within the Fifth Ring Road has also increased [7] - The new policy has allowed some families to qualify for purchasing properties within the Fifth Ring Road, leading to a surge in viewings and potential sales [7] - Developers are optimistic about the upcoming sales season, with some reporting doubled sales volumes shortly after the policy announcement [5][6]

Core Insights - The North China region, particularly Beijing and Tianjin, is experiencing a limited number of new property launches, with a focus on improvement-type products, which account for 83% of the offerings. The overall absorption rate is moderate, with a 26.63% decrease in the number of new units launched compared to the previous period [1]. Group 1: Beijing Market Overview - From April 14 to May 11, 2025, six new projects were launched in Beijing, with a total of approximately 2,300 units, reflecting a significant decrease in supply [1]. - The newly launched projects include three pure new developments and two re-opened projects, indicating a trend towards improvement-type housing [2]. - The project "Beijing Yu·Xisong" launched on April 28, 2025, offered 282 units at an average price of 81,000 CNY per square meter, achieving a sales rate of 53% on the opening day [3][4]. Group 2: Project Performance - "Beijing Yu·Xisong" has a strong location with proximity to major transportation and amenities, contributing to its relatively good absorption rate [4]. - "China Overseas·Lijinfu," launched on April 29, 2025, had 294 units with an average price of 110,000 CNY per square meter, but only achieved a 14% sales rate on the opening day, indicating weaker demand [6][7]. - The project is strategically located near the Lize Financial District, which may enhance its long-term value despite immediate challenges [7][8]. Group 3: Tianjin Market Overview - In Tianjin, only one new project was launched during the same period, "Xinda Jindi Zhongshan Yin," which opened on May 5, 2025, with 185 units and a sales rate of 46% [9][10]. - The project targets first-time buyers and those upgrading their housing, reflecting a focus on essential housing needs [10]. Group 4: Upcoming Projects - Several projects are scheduled to launch in June 2025 in both Beijing and Tianjin, indicating ongoing activity in the market despite current challenges [14].