Core Insights - The launch event for the new residential project "Zijing Chenyuan" by China State Construction Intelligent Land (CSCI) indicates the company's strong commitment to the project [1] - The Beijing real estate market is experiencing a boost in sales due to new policies and the traditional peak sales season of "Golden September and Silver October" [3][5] - The new policy allows eligible families to purchase unlimited properties outside the Fifth Ring Road, which has encouraged previously hesitant buyers to enter the market [3][5] Market Response - Over 1,200 groups visited the marketing center of Zijing Chenyuan on its opening day, reflecting strong interest [3] - Following the implementation of the new policy on August 9, the new housing contract volume in Beijing has shown a "three consecutive increases" trend, with new residential contracts reaching 2,824 units in August, a 2.3% month-on-month increase [5] - The second-hand housing market also saw a rise, with 13,119 contracts signed, marking a 4.1% month-on-month increase [5] Developer Strategies - Real estate developers are actively ramping up marketing efforts to capitalize on the policy window, with various promotional activities and project launches taking place [6][7] - Developers are focusing on enhancing project amenities, such as gardens and clubhouses, to attract buyers, with some projects aiming to match high-end properties in terms of quality [9] - The marketing strategies are increasingly tailored to meet the demands of discerning buyers, particularly those looking for improved living conditions [8][9] Sales Trends - There is a noticeable acceleration in sales for new homes outside the Fifth Ring Road, while interest in properties within the Fifth Ring Road has also increased [7] - The new policy has allowed some families to qualify for purchasing properties within the Fifth Ring Road, leading to a surge in viewings and potential sales [7] - Developers are optimistic about the upcoming sales season, with some reporting doubled sales volumes shortly after the policy announcement [5][6]

Core Insights - The North China region, particularly Beijing and Tianjin, is experiencing a limited number of new property launches, with a focus on improvement-type products, which account for 83% of the offerings. The overall absorption rate is moderate, with a 26.63% decrease in the number of new units launched compared to the previous period [1]. Group 1: Beijing Market Overview - From April 14 to May 11, 2025, six new projects were launched in Beijing, with a total of approximately 2,300 units, reflecting a significant decrease in supply [1]. - The newly launched projects include three pure new developments and two re-opened projects, indicating a trend towards improvement-type housing [2]. - The project "Beijing Yu·Xisong" launched on April 28, 2025, offered 282 units at an average price of 81,000 CNY per square meter, achieving a sales rate of 53% on the opening day [3][4]. Group 2: Project Performance - "Beijing Yu·Xisong" has a strong location with proximity to major transportation and amenities, contributing to its relatively good absorption rate [4]. - "China Overseas·Lijinfu," launched on April 29, 2025, had 294 units with an average price of 110,000 CNY per square meter, but only achieved a 14% sales rate on the opening day, indicating weaker demand [6][7]. - The project is strategically located near the Lize Financial District, which may enhance its long-term value despite immediate challenges [7][8]. Group 3: Tianjin Market Overview - In Tianjin, only one new project was launched during the same period, "Xinda Jindi Zhongshan Yin," which opened on May 5, 2025, with 185 units and a sales rate of 46% [9][10]. - The project targets first-time buyers and those upgrading their housing, reflecting a focus on essential housing needs [10]. Group 4: Upcoming Projects - Several projects are scheduled to launch in June 2025 in both Beijing and Tianjin, indicating ongoing activity in the market despite current challenges [14].