据同花顺iFind数据统计，截至8月19日，A股7家啤酒上市公司中，重庆啤酒股份有限公司（以下简 称"重庆啤酒"）、北京燕京啤酒股份有限公司（以下简称"燕京啤酒"）、福建省燕京惠泉啤酒股份有限 公司均已披露了2025年半年度报告。另外，广州珠江啤酒股份有限公司、西藏发展股份有限公司、兰州 黄河企业股份有限公司三家啤酒上市公司已发布半年度业绩预告。 啤酒行业专家方刚表示："啤酒行业已经进入存量竞争时代，寻找新的增长点、找到第二增长赛道，是 当下啤酒巨头需要思考的问题。" "跨界饮料能为啤酒企业提供新的业绩增量。"武汉京魁科技有限公司董事长肖竹青认为，2025年啤酒业 的关键词是"高端化内卷+渠道下沉+跨界协同"，外资品牌需补渠道课，国产龙头则需在高端体验与供 应链效率间寻找平衡。 跨界布局饮料市场有望为啤酒企业带来新的盈利空间，但是如何深入渗透饮料市场，也成为啤酒企业需 应对的又一深层次问题。 "啤酒企业要利用自身的品牌效应、规模效应以及产业链的完整度，在饮料领域深入扎根，这是其未来 工作的重中之重。"广东省食品安全保障促进会副会长朱丹蓬表示，饮料的准入门槛较低，意味着啤酒 企业入局该赛道更要追求差异化的竞争优 ...

Group 1 - The core viewpoint of the articles highlights that the beer industry is facing intensified competition, prompting companies to explore diversification into the beverage sector as a strategic response [1][2] - Seven listed beer companies in A-shares have reported their semi-annual results, with most indicating that increased competition is a common challenge faced by the industry [1] - Companies like Chongqing Beer and Yanjing Beer are actively launching new beverage products, such as fruit-flavored sodas, to establish a "beer + beverage" dual-driven strategy [1][2] Group 2 - The beer industry is undergoing structural adjustments and transformation, with a reported production volume of 19.044 million kiloliters in the first half of 2025, reflecting a year-on-year decrease of 0.3% [2] - Industry experts suggest that beer companies need to find new growth points and consider entering the beverage market as a potential avenue for revenue growth [2] - The entry into the beverage market is not merely about channel expansion; it requires a deep understanding of consumer demographics and strategic approaches distinct from those used in the beer sector [3]