食品丨市场观察 本周看点： -植物蛋白饮料巨头陷转型困局； -从计划经济到全球化：中国调味品TOP企业的进阶之路； -这届年轻人爱上"水替式"养生，用"减负"来"加码健康"。 行业 环境 1.植物蛋白饮 料巨 头陷转型困局 关键词：植物蛋白饮料,市场竞争加剧,营收净利润变化,大单品增长乏力,渠道品牌壁垒 概要：20 24年植物蛋白饮料行业呈现分化趋势，四家上市公司业绩各异：养元饮品净 利润增 长但营收略降，维维股份优化渠道后利润翻倍，承德露露双增，欢乐家双降。业内人士指出， 传统植物饮料受场景限制、淡旺季影响明显，且面临新兴品类竞争与同质化挑战。不过，健康 属性产品和新型植物奶需求上升，国际市场提供新机遇，企业需通过差异化创新满足年轻消费 者需求，推动行业发展。 2.从计划经济到全球化：中国调味品TOP企业的进阶之路 关键词：调味品行业,全球化,标准创新,出口创汇,现代化生产 概要：中国调味品行业结合传统工艺与标准创新，以海天味业、李锦记、珠江桥牌等企业为代 表，从计划经济时代的"出口创汇"到改革开放后的技术升级，逐步成为全球行业规则制定者。 珠江桥牌通过高新技术实现"智造"转型，推动南派酱油走向国际。行业从 ...

Core Viewpoint - The beer industry is recovering in 2025, with Chongqing Beer showing growth in revenue, sales, and net profit in Q1 2024, despite previous industry downturns [1][2] Group 1: Financial Performance - In Q1 2024, Chongqing Beer achieved a beer sales volume of 883,500 kiloliters, a year-on-year increase of 1.93% [2] - The company reported a revenue of 4.355 billion yuan, up 1.46% year-on-year, and a net profit attributable to shareholders of 473 million yuan, an increase of 4.59% [2] - The revenue per hundred liters reached 492 yuan, maintaining a leading position in the industry [1] Group 2: Product and Channel Strategy - Chongqing Beer is focusing on product structure optimization and has launched nearly 10 new products across 6 brands in Q1 2024, with more to come in Q2 [2][7] - The company is shifting towards non-on-premise channels, with approximately 5% of sales transitioning from on-premise to non-on-premise, and canned products are growing at a double-digit rate [1][8] - The company is also innovating with new product lines, including craft beers and non-alcoholic beverages, to meet changing consumer demands [5][6] Group 3: Cost Management - The company has benefited from a decline in raw material costs, with a cost increase of less than 0.5% against a revenue growth of nearly 1.5% in Q1 2024 [3][4] - Chongqing Beer locks in raw material costs for 12 to 18 months in advance, providing predictability in cost management [4] Group 4: Market Expansion - The company plans to focus on 39 core large cities while expanding into over 60 additional cities, enhancing its market share [9] - Chongqing Beer is increasing collaboration with instant retail platforms like Meituan and JD.com to adapt to changing consumer behaviors [9]

Core Viewpoint - Chongqing Brewery has shown a steady start in Q1 2025 with beer sales of 883,500 kiloliters and revenue of 4.355 billion yuan, despite facing growth pressures in 2024 [1][2] Product Structure Optimization - In Q1 2025, Chongqing Brewery achieved a beer sales increase of 1.93% year-on-year, with revenue growth of 1.46%, and a net profit increase of 4.59% [2] - The company faced overall pressure in 2024, with both revenue and net profit declining, but has shown resilience in Q1 2025, enhancing management confidence [2] - The company has accelerated the launch of new products, introducing over 10 new items across 6 brands in Q1 2025, marking the highest number of new products for the same period [2][3] Channel Dynamics - The sales of high-end beer (priced above 8 yuan) saw a decline in revenue by 2.97% in 2024, primarily due to weak recovery in on-premise consumption [4] - Chongqing Brewery is focusing on expanding non-on-premise channels and increasing the proportion of canned products, which rose to 26% in 2024, up 3.5 percentage points from 2023 [4] - The company aims to increase the canned product sales ratio to 40% to better match market potential, leveraging both cost and sales advantages [4] Beverage Market Expansion - Chongqing Brewery is entering the beverage market, launching new products like orange-flavored soda in 2025, following the introduction of Dali Cang'e soda in 2024 [5][6] - The company is focusing on strong market areas for beverage product promotion, despite the current small revenue contribution from beverages [6] Dual-track Strategy for Domestic and International Brands - As a subsidiary of Carlsberg Group, Chongqing Brewery is optimizing its product mix under the "Jiasu Yangfan" strategy, focusing on strong market profitability and expanding coverage in growth markets [7] - In 2024, domestic brands generated revenue of 8.862 billion yuan, down 3.3%, while international brands saw a slight increase of 0.58% to 5.308 billion yuan [7] - The company maintains healthy inventory levels as of the start of 2025, with expectations for further optimization during the summer peak season [7]

Core Viewpoint - Chongqing Brewery is experiencing growth in its high-end beer products, and the trend of premiumization in the beer industry is expected to continue, driven by innovation and fragmented consumer demands [1][2]. Group 1: Financial Performance - In Q1 2025, Chongqing Brewery achieved beer sales of 883,500 kiloliters, a year-on-year increase of 1.93% [1]. - The company reported operating revenue of 4.355 billion yuan, up 1.46% year-on-year [1]. - Net profit reached 473 million yuan, reflecting a year-on-year growth of 4.59% [1]. - The adjusted net profit was 467 million yuan, with a year-on-year increase of 4.74% [1]. Group 2: Product Innovation and Brand Strategy - Chongqing Brewery has a diverse brand portfolio that includes both local and international brands, with local brands accounting for 70% of national sales [1]. - The company is accelerating product innovation, launching multiple new products and packaging to meet diverse consumer needs [1]. - Innovations are focused on two areas: within beer (concepts, trends, flavors, packaging) and outside beer (beverage product innovations) [1]. Group 3: Market Opportunities - The beer industry still presents opportunities in instant retail channels, and Chongqing Brewery is deepening its collaborations in this area [1]. - Although the company has ventured into beverage products, the primary focus remains on beer, with non-beer products currently in a developmental stage [2].