Core Viewpoint - The emergence of "pretend work companies" reflects a new dynamic in the employer-employee relationship, where employees pay to simulate a working environment, highlighting societal pressures and the psychological need for identity and belonging in the face of unemployment [1][4]. Group 1: Business Model and Operations - "Pretend work companies" charge between 30 to 60 yuan per day, providing a workspace that mimics a typical office environment, complete with amenities like Wi-Fi, drinking water, and computers [2][6]. - These companies have rapidly expanded, with some establishing chain locations across major cities like Xi'an, Shanghai, and Shenzhen, indicating a low-cost and easily replicable business model [6]. - Some of these companies are set up in private residences, offering a range of facilities including meeting rooms and even the ability to issue "internship certificates" [6]. Group 2: Psychological and Social Aspects - The trend of pretending to work is driven by a psychological need among unemployed individuals to maintain a semblance of normalcy and social identity, as they seek to avoid the stigma of unemployment [3][8]. - Many individuals prefer these environments over libraries or shared study spaces, as they provide a more suitable atmosphere for professional activities like phone calls and meetings [7]. - The phenomenon is seen as a manifestation of "resting shame," where taking a break is viewed negatively, leading individuals to seek validation through simulated work [8]. Group 3: Unique Variations - A unique variant of this concept is exemplified by a farm-based "pretend work company" that offers a free space for individuals to relax and engage in light work, contrasting with the typical paid model [10][13]. - This farm aims to provide a supportive environment for those facing unemployment, allowing them to connect with others and share experiences without the pressure of financial costs [20][23]. - The farm's approach emphasizes emotional support and community building, rather than merely simulating a work environment, showcasing a different perspective on the "pretend work" concept [20][21].