Core Insights - JD Global Purchase has signed a strategic cooperation agreement with Hegen, marking Hegen's first official e-commerce channel in China [1][3] - The partnership aims to enhance consumer experience through product traceability, co-creation of customized products, and improving user reputation in the bottle category [3] Group 1: JD Global Purchase Overview - JD Global Purchase is a cross-border e-commerce platform under JD, achieving rapid growth for 10 consecutive years, focusing on categories such as infant food, feeding supplies, and baby care products [3] - The platform has become the top-ranked in cross-border import sales in China, with a leading market share across multiple categories [3][5] Group 2: Hegen Brand Highlights - Hegen has established itself as a benchmark brand in the infant feeding sector, recognized for its innovative products and has received accolades for being the top in user reputation for bottles and global sales in smart nipples and PPSU bottles [3] Group 3: Growth Initiatives - The partnership is a significant outcome of JD Global Purchase's "100 Billion, 1,000 Products New Growth Plan," which aims to introduce over 1,000 overseas brands and achieve a sales growth of 10 billion within three years [5] - JD Global Purchase has attracted over 20,000 overseas brands from more than 100 countries, with a product range exceeding 10 million [7] Group 4: Future Plans - JD Global Purchase will continue to deepen its strategic layout under the "100 Billion, 1,000 Products New Growth Plan," expanding cooperation with global brands to facilitate efficient entry into the Chinese market [8]