健力多硫酸氨糖
Search documents
汤臣倍健董事长梁允超:三十而砺再创业
Sou Hu Cai Jing· 2025-10-28 13:20
Core Viewpoint - The company is facing significant challenges and aims to adopt a "re-entrepreneurial" mindset to achieve new revenue highs from 2026 to 2028, outperforming industry growth rates across all channels [2][5][11]. Group 1: Company Strategy and Goals - The company plans to complete a digital infrastructure for pharmacies and explore new business models to create greater value for consumers and partners [10]. - From 2026 to 2028, the company aims to achieve revenue growth that surpasses the growth rates of the VDS category, focusing on various channels including traditional e-commerce and international markets [11][18]. - The company emphasizes the importance of product innovation, with a focus on new functional products and dosage forms, aiming for a significant portion of new product sales to exceed 20% in 2025 [12]. Group 2: Market Challenges and Opportunities - The company acknowledges missing the opportunity to capitalize on the new cycle of dietary supplements in 2023, which has led to significant setbacks [4][5]. - External factors such as healthcare policies and declining purchasing power have negatively impacted the VDS category, while internal factors include the lack of growth in key channels [5][6]. - The company recognizes that the current challenges present opportunities for growth and innovation, stating that crises can lead to new opportunities [8][9]. Group 3: Brand and Innovation Focus - The company is committed to investing in brand development and product innovation, even at the cost of short-term profits, as brand strength is seen as a core competitive advantage [14][15]. - The company aims to leverage AI technology to enhance product offerings and ensure that scientific nutrition remains a focal point in the market [13][20]. - The company is also focused on expanding its global market presence and fostering new growth engines through innovative projects [15].