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广州赛事经济学:“全球算法”锚定“城市估值”|粤动21城
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-04 08:23
Core Viewpoint - The article emphasizes that sports events are not just competitions but powerful engines driving urban development, particularly in Guangzhou, which is positioning itself as an international sports center through the upcoming 15th National Games and the Special Olympics [1][2]. Group 1: Urban Development through Sports Events - Guangzhou's identity as an "international sports center" is reinforced by hosting major events like the 15th National Games and the Special Olympics, marking a significant step in its urban development [2][3]. - Historical sports events in Guangzhou have catalyzed urban transformations, such as the rise of the Tianhe CBD and the introduction of innovative practices like online torch relay and commercialized broadcasting rights [4][5]. - The city has consistently leveraged sports events to enhance its urban landscape, with each event aligning with key moments of urban expansion and industrial upgrades [2][4]. Group 2: Economic Impact and Sports Infrastructure - The article highlights the economic benefits derived from sports events, with Guangzhou hosting 40% of the competitions for the 15th National Games and 35% for the Special Olympics, indicating a substantial economic and social impact [8][14]. - Guangzhou is transforming existing sports venues into community-friendly "no-boundary sports parks," enhancing urban quality and accessibility [8][9]. - The sports economy in Guangzhou is projected to reach 63.125 billion yuan, with per capita spending at 3,345.51 yuan, positioning the city among the top in the nation for sports consumption [14]. Group 3: Innovation and International Collaboration - Guangzhou's sports sector is characterized by innovation and international collaboration, with local companies like Double Fish Sports becoming exclusive suppliers for major events, reflecting a growing global presence [12][13]. - The "City Partners" initiative aims to foster long-term economic and social benefits through strategic partnerships with leading enterprises, enhancing the city's development framework [13][14]. - The city's open and inclusive business environment has attracted numerous enterprises, facilitating a collaborative approach to urban governance and economic growth [11][13].