Core Points - The New China Children's Products Store, located in Wangfujing Pedestrian Street, announced a temporary closure for renovation starting October 9, aiming for a comprehensive upgrade to present a new look to customers [1][3] Company Overview - Established on January 1, 1956, the New China Children's Products Store is the first state-owned children's products store in China, witnessing the evolution of the mother and baby industry and holding memories for several generations [3] - The store has a total building area of 18,000 square meters, with a retail space of 10,000 square meters, featuring six floors above ground and two underground [3] - It offers a variety of well-known domestic brands in children's toys, clothing, shoes, and infant products, and was awarded the title of Beijing Time-honored Brand in 2019 [3] Renovation Details - The store has undergone multiple renovations since its establishment, with the most recent one in 2016, which added technology experience zones and cultural product areas [3] - The current renovation aims to modernize the store, which has become outdated compared to contemporary shopping malls, and will incorporate new projects that blend technology and culture [3] - The East District's two sessions this year indicated plans to initiate the renovation project for the store, with assurances that the store's name will remain unchanged and that it will continue to leverage its advantages in the children's sector while updating its business model [3]