Core Insights - The travel demand for the New Year's holiday in 2026 is significantly increasing, with a 30% rise in bookings compared to the same period last year, driven by a surge in interest in "cross-year" and "New Year" travel keywords, which have seen over a 280% increase in search volume [1] Group 1: Travel Trends - The New Year's holiday is expected to release pent-up travel demand, with a mix of short-distance trips and international travel as users seek both relaxation and adventure [1] - Popular travel themes include "ice and snow tourism" and "winter escape," with users traveling from southern cities to northern destinations for snow activities, while northern users head south for warmer climates [4][7] - The trend of "experiencing fireworks shows" is prominent, with theme parks and cities hosting special events, leading to increased hotel bookings near these attractions [2] Group 2: Booking Insights - The booking heat for flights to popular ice and snow destinations like Harbin and Changchun is rising, with significant price increases observed, such as flights from Shanghai to Harbin rising from below 500 yuan to over 1200 yuan [4] - There is a notable increase in demand for specific hotel types equipped with high-definition projection facilities, indicating a preference for enjoying New Year's Eve celebrations in comfort [3] - The trend of "拼假" (taking leave to extend holidays) is leading to a rise in outbound travel bookings, particularly to nearby countries like Malaysia and Singapore, with overall booking volume increasing by over 30% compared to previous years [8] Group 3: Destination Preferences - Southeast Asian islands are popular among travelers, with destinations like Malaysia's Mabul Island and Thailand's Phuket Island ranking high on travel lists [10] - The recent visa-free policy for Russia has spurred interest in traveling there for New Year's celebrations, with flight bookings to Moscow increasing by 60% and hotel bookings by about 50% [10]