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成都重点商圈元旦客流同比增长20.5%
Xin Lang Cai Jing· 2026-01-03 20:20
Core Insights - Chengdu's tourism market experienced significant growth during the New Year holiday, ranking as the second most popular travel destination in China and the top city for lantern festivals [1][2] - The city's offline consumption reached 171.2 billion yuan, with a year-on-year increase of 6.7%, and a notable 20.5% increase in foot traffic across major shopping districts [3] - The food and dining sector also saw substantial growth, with a 16% increase in retail sales among key restaurants during the holiday period [4] Group 1: Tourism Growth - Chengdu ranked second in the list of popular travel destinations during the New Year holiday, with a significant increase in searches for lantern festivals, particularly the Chengdu Lantern Festival [1] - The city saw a threefold increase in tourism bookings compared to last year, with ticket bookings growing approximately fourfold [1] - Chengdu was listed among the top five cities for inbound tourism, reflecting a strong interest from international visitors [2] Group 2: Consumer Spending - Total offline consumption in Chengdu reached 171.2 billion yuan, with a 6.7% year-on-year growth, driven by various promotional activities [3] - Major shopping districts recorded a total foot traffic of 850.1 million visits, marking a 20.5% increase compared to the previous year [3] - The "old for new" policy positively impacted consumer behavior, particularly in the home appliance and communication sectors, with growth rates of 4.6% and 9.7% respectively [3] Group 3: Food and Dining Sector - The dining sector experienced a 16% increase in retail sales among key restaurants, with online dining consumption rising by 98.1% [4] - Chengdu's food scene was highlighted in various rankings, showcasing its popularity and the significant increase in food-related searches during the holiday [4] - The "Food in Rongcheng" dining coupon initiative contributed to the accelerated growth in restaurant sales [4]