Core Insights - The 2025 Taizhou (Duqiao) International Eyewear Expo and China (Taizhou) Eyewear E-commerce Selection Conference aims to help companies explore diverse markets and promote the integration of cross-border e-commerce with market procurement, aligning with the "Zhejiang Going Global" initiative [1][2] - The expo features a new e-commerce selection theme, leveraging the advantages of local industrial bases to transform traditional markets through a "professional exhibition + e-commerce live streaming" model, expanding global development opportunities for the Taizhou eyewear industry [1][2] Industry Overview - Duqiao Town, the expo's host and a core area of the Taizhou eyewear industry, has over 1,000 supporting enterprises and a scale exceeding 7 billion yuan, leading the nation in sunglasses production and market share [1] - The expo spans over 30,000 square meters, featuring five major thematic exhibition areas, and attracts over 300 participating enterprises and 11,000 buyers, with foreign buyers increasing by approximately 20% year-on-year [2][3] Innovation and Collaboration - The expo promotes the integration of traditional craftsmanship with modern technology, enhancing design, manufacturing, and channel collaboration to inject new momentum into industry innovation [2][3] - The event includes the second National Eyewear Industry Talent Entrepreneurship and Innovation Competition, showcasing diverse works from 162 participants across 15 countries, emphasizing the shift from "manufacturing" to "creation" in the eyewear industry [3] E-commerce and Digital Transformation - Special zones for global eyewear e-commerce, live streaming, and cross-border export are established, featuring participation from major domestic and international e-commerce platforms, enhancing the dual empowerment effect of "supply chain advantages + digital channels" [3][4] - Concurrent events such as the "China (Taizhou) Eyewear E-commerce Development Forum" and "Global Cross-border Resource Matching Conference" provide platforms for industry professionals to exchange ideas and accelerate the branding and internationalization of the Taizhou eyewear industry [4]

Group 1: E-commerce Industry Changes - Major e-commerce platforms have adjusted the "refund without return" policy to protect merchants' rights and promote a healthier consumption ecosystem [7][9][11] - The number of cases related to "refund without return" has decreased by over 60% compared to the same period last year, indicating a positive shift in consumer behavior [8] - The adjustment of the "refund without return" rule has led to a 30% reduction in total refunds on platforms like Taobao and Tmall [11] Group 2: Innovation in the Eyewear Industry - The eyewear manufacturing sector in Taizhou, Zhejiang, has seen a transformation from low-cost competition to value creation through innovation and technology [7][14] - The introduction of advanced machinery has increased production efficiency by 8 times, allowing companies to improve product quality without engaging in price wars [14][16] - The establishment of a high-standard entrepreneurial park has facilitated collaboration among over 100 eyewear companies, enhancing supply chain efficiency and reducing costs [15] Group 3: Local Government and Investment Strategies - Local governments are shifting from offering tax incentives to optimizing the business environment to attract quality enterprises [17][19] - The focus is now on service quality and effective governance rather than merely competing on financial incentives [20][24] - The implementation of a specialized recruitment strategy for investment promotion has led to the successful attraction of numerous projects, with a total signed amount of 87 billion yuan [24]