Core Viewpoint - The event "Leading Freshness, Freshly Unveiling the Future" by Bright Dairy emphasizes the company's commitment to high-quality development through innovation and research, aiming to showcase the strength of China's dairy industry to the world [1][33]. Group 1: Event Highlights - The launch event took place at the Shanghai World Reception Hall, a significant venue for showcasing the city's image and hosting major activities [1]. - Bright Dairy announced the appointment of popular actor Wu Lei as the brand ambassador for Bright Youbei, aiming to enhance consumer health protection through a combination of fresh nutrition and celebrity influence [1][7]. Group 2: Leadership Statements - Huang Liming, Chairman of Bright Dairy, expressed the company's responsibility to lead the industry into the future, focusing on quality and innovation to create healthier and safer dairy products [4]. - The company aims to strengthen its core competitiveness and become a guardian of public health and industry development [4]. Group 3: Product Innovations - Bright Youbei has undergone a significant upgrade, now offering 5.0 ultra-fresh milk that contains 5 grams of high-quality protein, 1.7 times that of regular milk, and 300 mg/L of active immunoglobulin for enhanced consumer protection [12][20]. - The company has pioneered the use of five active nutrients on product packaging and was the first to achieve Shanghai brand certification for fresh milk [12]. Group 4: Research and Development Collaborations - Bright Dairy has established partnerships with various professional institutions to enhance its research ecosystem, including a long-term collaboration with Jiangnan University [14][17]. - The company is set to conduct clinical trials on probiotics and their effects on children's health and cognitive function in collaboration with Shanghai Children's Hospital and other research institutions [17]. Group 5: Community Engagement and Health Initiatives - The company launched a "National Nutrition Health Plan Upgrade" featuring new products aimed at weight management, aligning with the theme of the 11th National Nutrition Week [22]. - Bright Dairy's "Love and Nutrition Touching Communities" initiative aims to expand its outreach to various community settings, enhancing access to nutritious dairy products [27]. Group 6: Cross-Industry Collaborations - Bright Dairy announced a strategic partnership with the Shanghai International Film and Television Festival to integrate quality dairy products with cultural events, enhancing brand visibility [29]. - The company aims to create a new future for the dairy industry through cross-industry collaborations that resonate with consumers [29].