Core Viewpoint - The event "Leading Freshness, Freshly Unveiling the Future" by Bright Dairy emphasizes the company's commitment to high-quality development through innovation and research, aiming to showcase the strength of China's dairy industry to the world [1][33]. Group 1: Event Highlights - The launch event took place at the Shanghai World Reception Hall, a significant venue for showcasing the city's image and hosting major activities [1]. - Bright Dairy announced the appointment of popular actor Wu Lei as the brand ambassador for Bright Youbei, aiming to enhance consumer health protection through a combination of fresh nutrition and celebrity influence [1][7]. Group 2: Leadership Statements - Huang Liming, Chairman of Bright Dairy, expressed the company's responsibility to lead the industry into the future, focusing on quality and innovation to create healthier and safer dairy products [4]. - The company aims to strengthen its core competitiveness and become a guardian of public health and industry development [4]. Group 3: Product Innovations - Bright Youbei has undergone a significant upgrade, now offering 5.0 ultra-fresh milk that contains 5 grams of high-quality protein, 1.7 times that of regular milk, and 300 mg/L of active immunoglobulin for enhanced consumer protection [12][20]. - The company has pioneered the use of five active nutrients on product packaging and was the first to achieve Shanghai brand certification for fresh milk [12]. Group 4: Research and Development Collaborations - Bright Dairy has established partnerships with various professional institutions to enhance its research ecosystem, including a long-term collaboration with Jiangnan University [14][17]. - The company is set to conduct clinical trials on probiotics and their effects on children's health and cognitive function in collaboration with Shanghai Children's Hospital and other research institutions [17]. Group 5: Community Engagement and Health Initiatives - The company launched a "National Nutrition Health Plan Upgrade" featuring new products aimed at weight management, aligning with the theme of the 11th National Nutrition Week [22]. - Bright Dairy's "Love and Nutrition Touching Communities" initiative aims to expand its outreach to various community settings, enhancing access to nutritious dairy products [27]. Group 6: Cross-Industry Collaborations - Bright Dairy announced a strategic partnership with the Shanghai International Film and Television Festival to integrate quality dairy products with cultural events, enhancing brand visibility [29]. - The company aims to create a new future for the dairy industry through cross-industry collaborations that resonate with consumers [29].

Core Viewpoint - The event "Leading Freshness, Unveiling the Future" by Bright Dairy aims to showcase the strength of China's dairy industry and its commitment to high-quality development through innovation and research [3][5]. Group 1: Company Developments - Bright Dairy has appointed actor Wu Lei as the brand ambassador for its "Youbei" brand, aligning with the brand's image of freshness and innovation [4]. - The upgraded "Youbei 5.0" product contains 5 grams of high-quality milk protein, which is 1.7 times that of regular milk, and includes 300 mg/L of active immunoglobulin for enhanced consumer protection [4]. - The company launched a new series of products focused on weight management, including "UFIT," "Youbei 5.0 Protein 0 Fat Ultra Fresh Milk," and others, as part of the "55 Shopping Festival" [7]. Group 2: Industry Context - The Chinese dairy industry is facing challenges such as unstable comprehensive benefits, uncoordinated development between farming and processing, and imbalances in product supply and demand [5]. - The industry is at a critical juncture, needing to innovate and adapt to overcome rising costs, price fluctuations, and declining profits [5]. - The event coincided with the 11th National Nutrition Week, emphasizing the importance of balanced nutrition and health management [6]. Group 3: Research and Innovation - Bright Dairy has established partnerships with various research institutions to enhance its research ecosystem, focusing on nutrition throughout the consumer lifecycle [6]. - The company signed a strategic cooperation agreement with Jiangnan University and initiated clinical trials on probiotics to improve health outcomes [6]. - The emphasis on technological innovation is seen as essential for the future development of the dairy industry, particularly in breeding, smart factories, and processing [6]. Group 4: Brand and Market Position - Bright Dairy has a history of innovation, being the first in the industry to achieve several milestones, including the introduction of active nutritional information on packaging and leading sales in fresh milk [4]. - The company has implemented a unique "Thousand Farm" standard for digital management of dairy cows, ensuring high-quality milk sources [8]. - Bright Dairy's commitment to quality and safety is reflected in its fully traceable production processes and smart factory operations [8].