Core Insights - The hair care market is experiencing a slowdown in growth in 2024, with a sales increase of only 1% year-on-year, despite a 6% rise in consumer purchase frequency, indicating a shift towards diversified demand and a new phase of product category transformation [1][3]. Group 1: Market Trends - The demand for hair care products is evolving, with consumers increasingly seeking upgraded functionalities and scientific hair care solutions, driven by the need for healthier hair [1][5]. - Consumers are moving from basic needs like dandruff control to more sophisticated requirements, with an average of at least two types of shampoos being purchased per person in 2024, particularly focusing on volumizing products [3][7]. Group 2: Consumer Behavior - Female consumers and men aged 15-34 are the primary drivers of growth in the volumizing segment, with female penetration rates increasing by 6 percentage points and male groups showing significant interest in self-image management [3][7]. - The trend of "scientific hair care" is emerging, where consumers are opting for a variety of products like conditioners and hair masks to address specific hair damage, moving beyond traditional shampoos [5][9]. Group 3: Product Innovation - Brands are focusing on ingredient innovation, with products incorporating advanced components like hyaluronic acid and salicylic acid gaining popularity, leading to significant sales growth in specific product lines [7][8]. - The introduction of new ingredients, such as selenium sulfide in anti-dandruff shampoos, is creating competitive advantages in the market, as consumers become more ingredient-conscious [8][10]. Group 4: Strategic Recommendations - Companies should leverage "ingredient technology" and "precise scenario targeting" to differentiate themselves in a slowing market, focusing on consumer demands for healthy hair [10][12]. - Utilizing AI-driven packaging recognition can help brands identify emerging ingredient trends and consumer preferences, enabling better product innovation and market positioning [9][10].