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焦点访谈|方寸之间,博古通今 中小博物馆如何成为各地文旅“破圈”密码?
Yang Shi Wang· 2025-08-17 13:38
Core Insights - The "museum fever" is on the rise during the summer tourism season, with both large and small museums experiencing a surge in visitor numbers, making museums popular cultural spaces and travel destinations [1][3] - Smaller museums are gaining popularity and becoming "internet celebrities" due to their unique characteristics and local cultural significance, attracting visitors who prefer a more intimate experience compared to larger institutions [5][11] Group 1: Visitor Trends - The summer has seen a significant increase in museum attendance, with long queues at entrances and crowded exhibition halls becoming the norm [3][7] - Families, particularly those with children, are the most active demographic, often traveling specifically to visit certain museums [7][9] Group 2: Museum Innovations - Museums are adapting to visitor demand by extending opening hours and offering free guided tours, enhancing the overall visitor experience [9][11] - Innovative activities such as VR experiences, interactive workshops, and themed events are being introduced to engage visitors and provide educational opportunities [11][19] Group 3: Case Studies of Successful Museums - The Dingzhou Museum in Hebei has become a model for smaller museums, showcasing over 50,000 artifacts, including national treasures, and offering free guided tours to enhance visitor engagement [5][9] - The Chengdu Shu Brocade and Embroidery Museum features interactive experiences and has seen a visitor increase of nearly 200% during the summer, highlighting the effectiveness of hands-on learning and cultural immersion [15][19]