Core Insights - The "Beijing Style" short video competition has garnered significant public interest, with over 70,000 submissions, showcasing the potential of "short video + economy" and "event economy" [1][3] - The competition has created a new promotional landscape for Beijing, characterized by collaboration among mainstream media, internet influencers, and ordinary netizens [1][3] Group 1: Competition Overview - The first theme "Ancient Capital's New Charm" has attracted nearly half of the submissions from ordinary netizens, highlighting a strong grassroots engagement [3][4] - The videos cover various aspects of Beijing, including culture, consumption, tourism, sports, and technology, reflecting the city's diverse offerings [3][4] - Many submissions focus on local cultural symbols, such as traditional snacks and Peking opera, emphasizing the rich historical and cultural heritage of Beijing [3][4] Group 2: Participant Insights - Participants include both locals and foreigners, showcasing Beijing's inclusivity as a capital and international metropolis [5] - A notable participant, an Argentine video blogger, has documented Beijing's transformation over 16 years, aiming to share authentic experiences with a global audience [5] Group 3: Platform Engagement - The competition's videos have been widely shared across major platforms like Douyin, Kuaishou, Weibo, and Baidu, achieving over 4 billion total views [6][10] - Content on Douyin and Kuaishou focuses on "street life," while Weibo and Baidu emphasize "cultural heritage," attracting participation from cultural institutions and media [10] Group 4: Economic Impact - The competition has led to significant increases in foot traffic and sales for various businesses, with some locations reporting up to 85% growth in daily customer numbers and 57% in daily revenue [11][12] - Specific venues, such as Dajixiang, have seen a 30% increase in average customer flow and revenue following participation in the competition [11][12] Group 5: Future Developments - The next theme "Fashion and Vitality" will be introduced, with Tencent's involvement, aiming to further energize Beijing's cultural expression [13]