Core Viewpoint - The "Beijing Style" short video competition has successfully engaged the public, showcasing the cultural richness and modern vibrancy of Beijing through over 70,000 submissions, highlighting the potential of "short video + economy" and "event economy" [1][2][5] Group 1: Public Participation and Content Creation - The competition has attracted significant participation, with nearly half of the submissions coming from ordinary netizens, reflecting a diverse representation of Beijing's culture, tourism, and lifestyle [2][5] - The videos capture various aspects of Beijing, including traditional culture, local cuisine, and community interactions, emphasizing the city's unique cultural symbols and the warmth of its residents [2][3] Group 2: Multi-Platform Engagement - The short videos have been widely disseminated across major platforms such as Douyin, Kuaishou, Weibo, and Baidu, achieving over 4 billion total views and generating nearly 400 viral videos with over a million views each [5][8] - Different platforms focus on distinct content types, with Douyin and Kuaishou emphasizing everyday life, while Weibo and Baidu concentrate on cultural heritage, enhancing the recognition of Beijing's cultural identity [4][5] Group 3: Economic Impact and Consumer Engagement - The competition has spurred offline activities and increased foot traffic and sales in various commercial areas, with some locations reporting up to 85% increase in daily foot traffic and 57% increase in daily sales [7][8] - Initiatives like the "Night Beijing" campaign and various promotional activities have further stimulated consumer spending, with significant sales reported for cultural products and event tickets [8] Group 4: Future Developments - The upcoming second season of the competition will introduce a "Fashion Vitality" theme, aiming to further engage the public and promote the cultural development of Beijing in a more dynamic and inclusive manner [9]