Core Insights - The "Beijing Style" short video competition has garnered significant public interest, with over 70,000 submissions, showcasing the potential of "short video + economy" and "event economy" [1][3] - The competition has created a new promotional landscape for Beijing, characterized by collaboration among mainstream media, internet influencers, and ordinary netizens [1][3] Group 1: Competition Overview - The first theme "Ancient Capital's New Charm" has attracted nearly half of the submissions from ordinary netizens, highlighting a strong grassroots engagement [3][4] - The videos cover various aspects of Beijing, including culture, consumption, tourism, sports, and technology, reflecting the city's diverse offerings [3][4] - Many submissions focus on local cultural symbols, such as traditional snacks and Peking opera, emphasizing the rich historical and cultural heritage of Beijing [3][4] Group 2: Participant Insights - Participants include both locals and foreigners, showcasing Beijing's inclusivity as a capital and international metropolis [5] - A notable participant, an Argentine video blogger, has documented Beijing's transformation over 16 years, aiming to share authentic experiences with a global audience [5] Group 3: Platform Engagement - The competition's videos have been widely shared across major platforms like Douyin, Kuaishou, Weibo, and Baidu, achieving over 4 billion total views [6][10] - Content on Douyin and Kuaishou focuses on "street life," while Weibo and Baidu emphasize "cultural heritage," attracting participation from cultural institutions and media [10] Group 4: Economic Impact - The competition has led to significant increases in foot traffic and sales for various businesses, with some locations reporting up to 85% growth in daily customer numbers and 57% in daily revenue [11][12] - Specific venues, such as Dajixiang, have seen a 30% increase in average customer flow and revenue following participation in the competition [11][12] Group 5: Future Developments - The next theme "Fashion and Vitality" will be introduced, with Tencent's involvement, aiming to further energize Beijing's cultural expression [13]

Core Viewpoint - The "Beijing Style" short video competition has successfully engaged the public, showcasing the cultural richness and modern vibrancy of Beijing through over 70,000 submissions, highlighting the potential of "short video + economy" and "event economy" [1][2][5] Group 1: Public Participation and Content Creation - The competition has attracted significant participation, with nearly half of the submissions coming from ordinary netizens, reflecting a diverse representation of Beijing's culture, tourism, and lifestyle [2][5] - The videos capture various aspects of Beijing, including traditional culture, local cuisine, and community interactions, emphasizing the city's unique cultural symbols and the warmth of its residents [2][3] Group 2: Multi-Platform Engagement - The short videos have been widely disseminated across major platforms such as Douyin, Kuaishou, Weibo, and Baidu, achieving over 4 billion total views and generating nearly 400 viral videos with over a million views each [5][8] - Different platforms focus on distinct content types, with Douyin and Kuaishou emphasizing everyday life, while Weibo and Baidu concentrate on cultural heritage, enhancing the recognition of Beijing's cultural identity [4][5] Group 3: Economic Impact and Consumer Engagement - The competition has spurred offline activities and increased foot traffic and sales in various commercial areas, with some locations reporting up to 85% increase in daily foot traffic and 57% increase in daily sales [7][8] - Initiatives like the "Night Beijing" campaign and various promotional activities have further stimulated consumer spending, with significant sales reported for cultural products and event tickets [8] Group 4: Future Developments - The upcoming second season of the competition will introduce a "Fashion Vitality" theme, aiming to further engage the public and promote the cultural development of Beijing in a more dynamic and inclusive manner [9]