转自：北京日报客户端 "北京范儿"短视频大赛5月启动以来，网民参与热情持续高涨，大赛第一单元主题"古都新韵"进入尾 声。截至目前，大赛共征集参赛作品7万余件。"北京范儿"拍的是视频，展现的是立体化的北京，蕴含 的是北京范儿的精神内核！大赛充分验证了"短视频+经济""赛事经济"的巨大潜力，逐步形成"主流媒体 引领、网络大V协同、普通网民共创"立体化宣传首都北京的新格局，现象级传播态势初显。 截图 全民创作热情持续高涨 逛故宫、游长城，是北京范儿；"打卡"胡同、天桥看戏，是北京范儿；天蓝地绿水清、"天工"赛跑，还 是北京范儿；庄重与时尚并存、现代和传统碰撞，也是北京范儿。北京范儿有多少种可能性？答案就藏 在一个个短视频里。 "北京范儿"短视频大赛启动三个月以来，"古都新韵"主题拉开了网民看北京的新视角。 在7万多件作品 中，近半数由普通网民创作。从短视频的呈现来看，参赛作品的拍摄点位涵盖全市各区，涉及文化、消 费、旅游、体育、科创等众多领域，全城共创势头正猛。 大量由普通网民拍摄的作品聚焦胡同生活、老字号店铺、传统小吃、京剧等具有鲜明地域特色的文化符 号，展现北京深厚的历史积淀和独特的民俗风情，体现"京味儿"传承 ...

Core Viewpoint - The "Beijing Style" short video competition has successfully engaged the public, showcasing the cultural richness and modern vibrancy of Beijing through over 70,000 submissions, highlighting the potential of "short video + economy" and "event economy" [1][2][5] Group 1: Public Participation and Content Creation - The competition has attracted significant participation, with nearly half of the submissions coming from ordinary netizens, reflecting a diverse representation of Beijing's culture, tourism, and lifestyle [2][5] - The videos capture various aspects of Beijing, including traditional culture, local cuisine, and community interactions, emphasizing the city's unique cultural symbols and the warmth of its residents [2][3] Group 2: Multi-Platform Engagement - The short videos have been widely disseminated across major platforms such as Douyin, Kuaishou, Weibo, and Baidu, achieving over 4 billion total views and generating nearly 400 viral videos with over a million views each [5][8] - Different platforms focus on distinct content types, with Douyin and Kuaishou emphasizing everyday life, while Weibo and Baidu concentrate on cultural heritage, enhancing the recognition of Beijing's cultural identity [4][5] Group 3: Economic Impact and Consumer Engagement - The competition has spurred offline activities and increased foot traffic and sales in various commercial areas, with some locations reporting up to 85% increase in daily foot traffic and 57% increase in daily sales [7][8] - Initiatives like the "Night Beijing" campaign and various promotional activities have further stimulated consumer spending, with significant sales reported for cultural products and event tickets [8] Group 4: Future Developments - The upcoming second season of the competition will introduce a "Fashion Vitality" theme, aiming to further engage the public and promote the cultural development of Beijing in a more dynamic and inclusive manner [9]