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入境游喜迎"开门红" 中国旅游市场如何吸引全球目光?
Yang Shi Wang· 2026-01-05 13:30
Group 1 - The inbound tourism market in China experienced a strong start in the New Year, with 292,000 foreign visitors entering under visa-free policies, marking a 35.8% increase compared to the same period last year [3] - Online travel platforms reported that the booking volume for experiential travel products surged over 30 times during the New Year holiday, with 97 cities welcoming foreign tourists [8] - In Harbin, the Ice and Snow World has received over 30,000 foreign visitors since its opening, with inbound orders nearly doubling this season, and Southeast Asian tourists accounting for nearly 70% of the visitors [10] Group 2 - The "duty-free shopping + beach vacation" model in Hainan attracted significant international visitors, with over 31,000 people entering during the holiday, a 23.5% increase year-on-year [14] - In Chengdu, over 22,000 foreign visitors entered during the New Year holiday, a 74.8% increase, engaging in immersive experiences related to traditional Sichuan cuisine [15] - The Chinese tourism market is entering a phase of high growth and high-quality development, driven by product innovation and deepening destination experiences [15] Group 3 - The 2025 China Inbound Tourism Annual Report indicates a 100% growth in inbound tourism bookings in the first three quarters of 2025, with orders from visa-free countries increasing by an average of 153% [16] - Experts predict that the momentum of inbound tourism will continue into 2026, supported by ongoing policy benefits such as visa exemptions and tax refunds [16]