入境研学旅游体系
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240小时免签下北京入境游|北京交通大学现代旅游研究院院长张辉:供需两端发力破解入境游“便利化缺损”
Bei Jing Shang Bao· 2025-10-26 09:41
Core Insights - The primary focus of China's tourism development during the 14th Five-Year Plan period will be on inbound tourism, which is expected to be a significant growth area in the upcoming 15th Five-Year Plan period [4][6] Group 1: Inbound Tourism Trends - Inbound tourism recovery has been significantly driven by demand-side policy initiatives, particularly the implementation of visa-free policies and enhanced payment convenience [4][6] - By the third quarter of this year, the number of foreign visitors entering China under visa-free policies reached 7.246 million, marking a year-on-year increase of 48.3% [4][6] - Approximately 1.35 million foreign visitors entered Beijing under visa-free and 240-hour transit visa-free policies this year, accounting for 53.4% of all inbound visitors [4][6] Group 2: Challenges in Inbound Tourism - Despite the growth, inbound tourism faces challenges related to "convenience deficits" and "product gaps," which require coordinated efforts from both demand and supply sides to address [4][6] - The need for tailored visa policies for specific markets, such as long-term stays for study tours, highlights the necessity for a more nuanced approach to visa-free policies [5][6] Group 3: Supply-Side Development - There is a pressing need to accelerate the development of world-class tourist cities, as they are essential for attracting inbound tourism [6][7] - The establishment of a comprehensive inbound study tourism system is crucial, as this market segment remains underdeveloped despite its potential [6][7] - The integration of traditional Chinese culture and health concepts into tourism offerings can create unique vacation experiences that resonate with international visitors [7] Group 4: Promotion and Marketing Strategies - The establishment of a national tourism promotion agency is recommended to enhance the global marketing of Chinese tourism products and cultural experiences [7] - Increased promotional efforts in overseas markets, particularly in niche segments like study and vacation tourism, are essential for integrating China into the global tourism network [7]