Group 1 - The opening of the "European Automobile Port" in Chongqing marks the first "full-scenario automotive lifestyle complex" in Southwest China, featuring over 30 mainstream new energy and smart car brands [1][3] - The project aims to create a high-end automotive consumption venue that integrates a new energy vehicle exhibition hall, mid-to-high-end used car sales, and experiential displays [1] - The initiative is part of Red Star Macalline's strategy to explore the integration of "people, cars, and homes," with a focus on innovative upgrades in the regional automotive retail sector [3] Group 2 - Red Star Macalline's Chongqing Erlang Mall has been transforming into a commercial complex since 2019, integrating various sectors such as home furnishings, fitness, and education, with a dedicated automotive theme space of 20,000 square meters [3] - The European Automobile Port occupies approximately 5,000 square meters within this automotive theme space, contributing to the mall's overall 140,000 square meters of multi-sector integration [3] - The project aims to create a complete value loop from "traffic, experience, transaction, service to derivative consumption," enhancing the operational synergy and marketing empowerment of the "car-home integration" ecosystem [3] Group 3 - The core value of the European Automobile Port lies in reconstructing local automotive consumption scenarios, with future innovations focusing on product co-creation, regular marketing interactions, and integrated service ecosystems [3] - The goal is to transform the automotive industry from "single sales" to a "lifestyle ecosystem," establishing the automobile port as a new landmark for automotive consumption in Chongqing [3]