特斯拉展车与意大利沙发共享同一层空间，光伏充电桩在电器展厅悄然运行——这并非概念展厅的科幻 布景，而是红星美凯龙（601828）在全国数十座家居Mall铺开的商业场景实验。 当传统汽车渠道陷入"4S店过重、商超店过贵"的双重困局，作为拥有39年历史、超400家商场的家居巨 头，红星美凯龙正凭借其"超级规模、超级用户、超级场景"的三重优势，以创新的成本公式和生态融合 模式，在价值5万亿的汽车市场构筑全新生态位。 两个行业的双向奔赴 2023年，中国汽车市场正经历结构性变革——新能源汽车渗透率飙升至31.6%，后市场规模达1.6万亿 元，而传统4S店退网超过2540家,创下历史新高，渠道重构战役已经打响。与此同时，随着智能座舱配 置率突破60%，汽车作为"移动生活空间"的属性正加速凸显，与"家"的界限日益模糊。小米、华为、理 想率先喊出"人车家"概念，成汽车行业热词。 同年，建发集团入主后的红星美凯龙开始筹谋汽车业务，探索"车居一体"新模式。同属建发大家庭的建 发汽车的助力让红星美凯龙如虎添翼，不到一年时间就在成都联合打造落地汽车智能生态综合体"π空 间"，同时布局从新能源汽车到高端二手车、平行进口车、汽车改装及 ...

Core Viewpoint - Red Star Macalline is innovating in the automotive circulation sector by integrating home and automotive industries, aiming to create a new business model that enhances consumer experience and expands its market presence [1] Group 1: Company Strategy - Red Star Macalline has introduced a "3100" plan to develop a "car-home integration" model over three years, targeting an operational area of over 1 million square meters in the automotive sector [1] - The company is actively collaborating with major automotive manufacturers like Tesla and Ford, as well as automotive platforms such as Katai Chi and Weiche, to expand its automotive offerings [1] Group 2: Market Positioning - The company emphasizes its strategic location advantage, with over 100 malls situated within a 3-kilometer radius of automotive business districts, making it convenient for consumers [1] - Red Star Macalline's rental policies are more competitive compared to traditional shopping centers, enhancing its attractiveness to automotive dealers [1] Group 3: Partnership and Collaboration - The company is inviting quality automotive dealers to collaborate through a tailored "one store, one policy" approach, offering shared consumer data and cross-industry membership benefits [1] - The expansion of Red Star Macalline's automotive ecosystem is aimed at creating a comprehensive platform that connects home and automotive consumption [1]