Core Viewpoint - Hanhigh Group successfully held an online roadshow for its initial public offering (IPO) on July 18, marking a significant milestone in the company's development [1][3]. Company Overview - Hanhigh Group has established itself as a well-known brand in the industry, receiving multiple honors such as being among the top 10 kitchen and bathroom accessory companies in China and a landmark brand in the home hardware industry [3]. - The company has developed a comprehensive marketing system that combines distribution and direct sales, as well as online and offline channels, with products sold in over 110 countries and regions globally [3]. Leadership Insights - The Chairman and General Manager, Ou Jinfeng, emphasized the importance of this IPO as a pivotal moment for the company, aiming to leverage the capital market to enhance product and technology innovation and solidify market position [3]. - The company plans to continue strengthening brand development and expanding its marketing network to ensure steady growth in operational performance [3]. Financial Details - The IPO involves the issuance of 40.01 million new shares, representing 10% of the total share capital post-issuance [4]. - The subscription date for the new shares is set for July 21, with payment due on July 23 [4]. - The raised funds will be allocated to the establishment of Hanhigh's smart home hardware automation manufacturing base, R&D center, and information technology projects [4]. Market Positioning - Hanhigh Group is recognized for its diverse original designs and high-quality products, which have garnered various awards from government and industry associations [4]. - The company aims to provide a one-stop procurement service through its extensive product line and efficient production capabilities, enhancing customer collaboration and seizing market opportunities [4].