Core Viewpoint - The article highlights the changing consumer behavior in Shandong during the Spring Festival, emphasizing the increasing demand for home appliance cleaning services as part of the new consumer trends and lifestyle changes [1][9]. Group 1: Consumer Behavior Changes - There is a noticeable shift in consumer attitudes towards cleanliness, with people now preferring thorough cleaning of kitchen appliances rather than just surface cleaning [7]. - The perception of the cost associated with cleaning services has evolved, with consumers now viewing it as a necessary investment for a healthier kitchen environment [7]. - The demand for diverse cleaning services has increased, transitioning from single appliance cleaning to comprehensive home appliance deep cleaning, which has become a standard practice for many families during the New Year [7][9]. Group 2: Service Industry Insights - The service industry, particularly home appliance cleaning, has seen a surge in demand during the festive season, with professionals like Lu Guanghui working long hours to meet customer needs [4][6]. - The article illustrates the professional dedication of service providers, who have developed expertise in cleaning appliances, ensuring high-quality service delivery [2][6]. - The growth of service consumption is positioned as a key component of Shandong's economic activity, contributing to the broader goal of boosting domestic demand [9].