以下文章来源于灵兽 ，作者十里 灵兽 . 专注零售，聚焦消费。商业改变世界。你们负责改变世界，我们带你们改造商业。灵兽，零售消费行业 头部新媒体平台，为商业原创报道而生。投稿及合作：lingshouke@126.com 将投中网设为"星标⭐"，第一时间收获最新推送 热闹的酒店摆地摊背后，是一场存量搏杀。 作者丨 十里 来源丨 灵兽 酒店摆摊儿 高端餐饮圈里，曾有一条心照不宣的规则：维持身段，与大众市场保持恰当的距离。但现在，这条规 则正被一场自上而下的"地摊运动"彻底打破。 那些曾经让人觉得不穿件像样的衣服都不好意思踏入的星级酒店，如今正集体放下架子，干起了最接 地气的营生。 在北京，这种变化尤为直观。在北苑大酒店，5毛钱一个的馒头以其极致的性价比吸引着周边居民； 而在海淀区的世纪华天大酒店，酒店甚至直接开辟了"美食街"，由星级大厨们现场制作并售卖卤 味。 这幅景象，意味着高端餐饮正从提供"仪式感"的殿堂，走向解决"一餐饭"的街头。 这场运动并非孤例，而是以一种惊人相似的模式在全国范围内铺开。 在成都，索菲斯锦苑宾馆的菜单上是10元一份的大厨炒面；在杭州，望湖宾馆8元一块的东坡肉成了 市民餐桌上的新宠；在郑州 ...

Core Viewpoint - The decline of Bojue Travel Photography reflects not only the struggles of a single company but also the broader downturn in the travel photography industry, as consumer preferences shift towards lower-cost options and alternative forms of wedding celebrations [4][5]. Group 1: Company Overview - Bojue Travel Photography was once a leading brand in the travel photography sector, with a valuation exceeding 2.5 billion yuan and a global presence in 112 shooting destinations [4][5]. - The company has faced significant operational challenges, including customer service failures, unfulfilled orders, and employee wage disputes, leading to a loss of consumer trust [6][12][13]. Group 2: Market Dynamics - The travel photography industry has seen a rapid increase in competition, with over 6,341 related companies currently operating in China, and a notable rise in new registrations [19][20]. - The shift in consumer behavior, particularly among younger generations, has led to a decline in traditional wedding photography demand, with many opting for lower-cost alternatives or forgoing wedding photography altogether [27][29]. Group 3: Business Model Challenges - Bojue's business model, heavily reliant on prepayments and high operational costs, has proven unsustainable as order volumes decline [24][26]. - The company's strategy of opening numerous physical stores in popular destinations has resulted in high fixed costs, which are difficult to maintain in a shrinking market [24][26]. Group 4: Consumer Sentiment - The perception of wedding photography has evolved, with many consumers now viewing it as an optional expense rather than a necessity, reflecting broader societal changes regarding marriage and relationships [27][29]. - The rise of social media and independent photographers has democratized the photography space, allowing consumers to seek personalized and cost-effective options [30][36].

以下文章来源于灵兽 ，作者十里 灵兽 . 专注零售，聚焦消费。商业改变世界。你们负责改变世界，我们带你们改造商业。灵兽，零售消费行业 头部新媒体平台，为商业原创报道而生。投稿及合作：lingshouke@126.com 本文来自微信公众号： 灵兽 ，作者：十里，题图来自：AI生成 一、酒店摆摊儿 高端餐饮圈里，曾有一条心照不宣的规则：维持身段，与大众市场保持恰当的距离。但现在，这条规 则正被一场自上而下的"地摊运动"彻底打破。 这幅景象，意味着高端餐饮正从提供"仪式感"的殿堂，走向解决"一餐饭"的街头。 这场运动并非孤例，而是以一种惊人相似的模式在全国范围内铺开。 在成都，索菲斯锦苑宾馆的菜单上是10元一份的大厨炒面；在杭州，望湖宾馆8元一块的东坡肉成了 市民餐桌上的新宠；在郑州，永和伯爵国际酒店卖起了10元3个的鸭脖和15元一份的爆炒花甲。 这些菜品都有一个共同的逻辑：它们都是最能被大众接受的"硬通货"，单价不高，品质却有酒店的招 牌做背书。这种身份上的巨大反差，迅速转化为了实实在在的现金流。 "3分钟抢购一空"、"日入过万"的销售数据不绝于耳，有的酒店甚至一天就能靠摆摊获得三万元的流 水。 那些曾经让人觉 ...

Core Insights - The article highlights a significant shift in consumer behavior due to economic pressures, leading to a focus on practicality and value rather than luxury and brand prestige [1][4][6] Group 1: Changes in Consumer Behavior - The cigarette market has experienced a major shift, with consumers moving from premium brands to more affordable options like Hongta Mountain and Baisha, reflecting a change in social and economic conditions [1][4] - There is a noticeable decline in foot traffic in physical stores, as consumers prefer online shopping for its lower prices and convenience, indicating a shift in shopping habits [4][6] - The demand for basic, affordable food items has surged, with consumers prioritizing quantity and value over premium organic products, showcasing a shift towards practicality in food choices [6] Group 2: Attitudes Towards Spending - Consumers are now more focused on the longevity and value of products, leading to extended replacement cycles for durable goods such as electronics and appliances, as they opt to use items until they are no longer functional [6][9] - The second-hand market has gained popularity, with consumers actively seeking out used goods across various categories, including luxury items, indicating a shift towards frugality and resourcefulness [9] - The overall consumer mindset has transitioned from impulsive buying to a more calculated approach, where the value of each purchase is critically assessed, reflecting a broader economic reality [9]

Core Viewpoint - The rise of near-expiry food blind boxes is becoming popular among young consumers, offering both economic and social benefits while raising concerns about food safety and regulatory standards [1][2]. Group 1: Economic and Social Benefits - Near-expiry food blind boxes help merchants reduce inventory waste and optimize cost structures [1]. - Consumers benefit from obtaining products at lower costs, reflecting a shift in consumption attitudes towards waste reduction and rational utilization [1]. - The phenomenon promotes green consumption and contributes to overall societal benefits by minimizing waste [1]. Group 2: Consumer Attraction - The appeal of blind boxes lies in the dual attraction of "unknown" and "value," where low prices and random combinations create excitement for consumers [1]. - The unique nature of food necessitates a focus on safety and health, rather than just the novelty of the product [1]. Group 3: Food Safety Concerns - Some merchants exploit the blind box concept to evade labeling obligations, leading to missing packaging information and unclear consumption guidelines [1]. - There are instances of expired food being repackaged and sold, which harms consumer rights and disrupts market order [1]. Group 4: Recommendations for Improvement - Merchants should enhance management in procurement, transportation, and preservation, ensuring clear labeling of production dates, shelf life, storage conditions, and consumption advice [2]. - Establishing sales data tracking and recall mechanisms is essential for identifying and addressing potential risks [2]. - Regulatory bodies need to improve supporting policies, increase inspection frequencies, and conduct special enforcement actions for high-risk products to ensure the healthy development of this new consumption model [2].

Core Insights - The layout of first floors in Fuzhou shopping malls has shifted from traditional cosmetics and jewelry stores to new categories such as trendy toys, electric vehicles, outdoor sports, and various tea brands, reflecting changes in consumer preferences and societal trends [1][4][16] Group 1: Electric Vehicles - Fuzhou shopping malls have transformed into showcases for electric vehicles, with brands like AITO, BYD, Xiaomi, NIO, Li Auto, Zeekr, and Xpeng occupying prime first-floor spaces [4] - The shift in consumer behavior has made purchasing cars in malls more common, with some customers deciding to test drive and buy vehicles after initially visiting for other purposes [4][5] - Traditional cosmetics brands are struggling with declining sales due to the rise of online shopping, leading to a shift in mall tenant composition towards electric vehicle brands [4][5] Group 2: Trendy Toys - The first floors of Fuzhou malls have become dominated by "二次元" (two-dimensional) trendy toy stores, attracting younger consumers and creating a vibrant shopping atmosphere [8][9] - Brands like Pop Mart are expanding rapidly, with a focus on prime locations despite high rental costs, as they aim to capture the attention of their target demographic [8][9] - The popularity of trendy toys has led to the establishment of dedicated areas in malls, such as the "二次元欢乐场" (Two-Dimensional Happy Land) in various shopping centers [9] Group 3: Tea Brands - New tea brands are increasingly targeting prime first-floor locations in malls, moving away from traditional food court placements [11][12] - Brands like Bawang Tea, Heytea, and Luckin Coffee are establishing a strong presence on the first floor, leveraging high foot traffic for marketing and brand visibility [12] - Bawang Tea reports that over 30% of its stores are located in shopping centers, with 80% of those on the first floor, highlighting the strategic importance of this space for brand positioning [12] Group 4: Sports Brands - The first floor of Fuzhou malls is seeing a rise in outdoor sports brands, with companies like FILA, Arc'teryx, and Lululemon establishing flagship stores in prime locations [15] - The increasing interest in outdoor and sports apparel among young consumers is driving the growth of these brands in shopping malls [15] - The trend reflects a broader shift in consumer behavior towards practical and stylish products, moving away from traditional luxury items [15][16]

Core Insights - The high savings rate among Chinese residents post-pandemic is misleading, as it masks significant wealth disparities and changing financial behaviors [1][7] Group 1: Wealth Disparity - The average savings data conceals a vast wealth gap, with over 60% of residents holding below the average savings level. Only 19.3% of families have savings exceeding 300,000 yuan, and less than 2% have over 500,000 yuan [3][7] - A mere 2% of the population controls 80% of the total savings, indicating a highly unequal distribution of wealth [3] Group 2: Diversified Investment Channels - Increasingly diverse investment options, such as stocks, funds, and bank wealth management products, have led to significant capital flowing out of traditional bank savings. The number of stock investors has reached 220 million, while mutual fund investors total 600 million [4] - Over 100 million individuals are investing in bank wealth management products, further indicating that bank deposit figures do not fully represent the overall wealth of residents [4] Group 3: Changing Consumption Attitudes - The younger generation, particularly those born in the 1990s (approximately 175 million people), exhibits a shift towards consumerism, with nearly 90% carrying debt and an average debt of 127,000 yuan [6] - The prevalence of "living paycheck to paycheck" and reliance on credit products like Huabei and Jiedai has reduced the savings capacity of young families [6] Group 4: Housing Loan Pressure - The total housing loan burden in China is nearly 39 trillion yuan, affecting over 200 million households. This substantial debt pressure severely limits disposable income, making it challenging for families to save [6] - Many households with housing loans report savings below 100,000 yuan, highlighting the impact of mortgage obligations on overall financial health [6][7]

Core Insights - The annual "6·18" shopping festival, initially a celebration for JD.com, has evolved into a significant mid-year promotional event for the Chinese e-commerce industry, but it is now showing signs of fatigue and a trust crisis among consumers [2][3] Group 1: Sales Performance - In 2024, the total sales during the "6·18" event reached 742.8 billion yuan, marking a nearly 7% decline year-on-year, the first drop since 2018 [3][11] - Major e-commerce platforms have collectively stopped disclosing GMV (Gross Merchandise Volume) data, instead focusing on vague metrics like user engagement and order volume, reflecting their acknowledgment of growth challenges [3][8] Group 2: Consumer Attitudes - Consumer sentiment towards "6·18" has shifted significantly, with fewer social media posts celebrating purchases and a growing number of complaints about issues like product quality and return difficulties [4][11] - The Chinese Consumers Association reported a change in consumer complaints from traditional issues to new pain points such as "substandard goods" and "difficulties in returns," indicating a deeper change in the relationship between consumers and the shopping festival [4][10] Group 3: Marketing Strategies - Over-marketing has become a major turn-off for consumers, with platforms bombarding users with promotional ads, leading to increased resistance rather than purchase motivation [6][7] - The use of deceptive discount practices, such as artificially inflating prices before discounts, has eroded consumer trust, as many consumers find advertised "lowest prices" do not hold up under scrutiny [7][10] Group 4: Changing Consumer Behavior - The economic environment post-pandemic has led to a more rational consumer mindset, with a focus on value for money rather than impulsive buying, as evidenced by the decline in sales during "6·18" [11][12] - The rise of second-hand markets reflects a shift towards more sustainable consumption, challenging traditional e-commerce promotional models [12][13] Group 5: Generational Differences - Younger consumers (Gen Z) show a growing interest in low-cost options but exhibit low brand loyalty, indicating a need for e-commerce platforms to adopt more nuanced marketing strategies [12][13] - Mature consumers are becoming more cautious and resistant to traditional marketing tactics, necessitating a shift towards more refined operational strategies by e-commerce platforms [13]

Core Insights - The luxury beauty brands Helena and La Mer are facing a trust crisis due to issues such as order cancellations and subpar packaging during the 618 shopping festival, leading to a disconnect between sales and reputation [1][2][3] - Despite the negative publicity, these brands still ranked high in sales on platforms like Tmall and Douyin, indicating a complex market dynamic where brand prestige remains but consumer trust is eroding [2][3] Group 1: Sales and Market Performance - Helena's high-end cosmetics division showed the lowest growth rate in L'Oréal's 2024 financial report, with sales declines noted for brands like Helena and Lancôme in China, while YSL and others maintained strong growth [3] - La Mer's parent company, Estée Lauder, reported a 7% and 12% year-over-year revenue decline in Q3 and Q4 of 2024, primarily attributed to decreased sales of La Mer and Estée Lauder products [3] Group 2: Pricing and Service Issues - The traditional pricing control that maintained the high-end image of luxury beauty brands has collapsed, with significant price discrepancies observed across platforms during the 618 festival [5][10] - Consumers reported confusion over pricing, with some products being sold at nearly half the price in duty-free shops compared to official retail channels, leading to concerns about product authenticity [8][10] Group 3: Consumer Behavior and Market Trends - The rise of domestic brands offering high cost-performance ratios is squeezing the luxury beauty market, as younger consumers increasingly question the value of high-priced foreign brands [14][15] - The shift towards medical beauty treatments is also diverting consumer spending away from traditional luxury skincare products, as consumers seek more effective solutions for skin issues [15]

Group 1 - The core viewpoint of the article highlights the increasing challenges faced by the wedding banquet market for liquor, particularly white wine, due to rising "return wine rates" and declining demand [1][2][3] - The wedding banquet market has historically accounted for about 50% of liquor consumption in banquet settings, but this year, the number of wedding banquets is not increasing as rumored, with a demand decline of approximately 15% to 20% [2][3] - The decline in wedding banquets is indicative of broader demographic trends, including decreasing marriage and birth rates, which suggest that the liquor industry will face greater pressure in future banquet markets [3][10] Group 2 - Data from the Ministry of Civil Affairs indicates a significant drop in marriage registrations, with 181 million couples registered in the first quarter of this year, down from 196.9 million last year, reflecting a decrease of 15.9 million couples [4][5] - The trend of declining marriage rates has persisted for several years, with projections indicating that the number of marriages this year may not exceed 600 million, further impacting the banquet market [6][10] - The number of newborns has also been declining, with the birth rate dropping significantly since 2019, suggesting that the challenges in the wedding market are compounded by a shrinking population [9][10] Group 3 - The rising "return wine rate" is attributed to several factors, including increased car ownership leading to guests being less willing to drink, a faster-paced lifestyle reducing the time spent at banquets, and a shift in health consciousness among younger consumers [12][15][16][17] - The introduction of alternative beverages like tea and juice at banquets has further diminished the appeal of white wine, indicating a disconnect between traditional liquor offerings and modern consumer preferences [18][19] - The changing dynamics of banquet decision-making, with younger generations favoring smaller, more intimate gatherings, is reshaping the liquor consumption landscape, challenging the traditional reliance on larger, more elaborate events [20][21][24] Group 4 - The liquor industry is responding to these trends by relaxing banquet size requirements to encourage consumption, but this may lead to a decrease in overall liquor sales as smaller gatherings typically consume less [23][24] - The cultural shift towards minimalistic celebrations undermines the traditional role of liquor in social gatherings, potentially leading to a long-term decline in white wine consumption [25][26] - The industry must recognize these changes and adapt its strategies to address the evolving consumer landscape and the implications for future liquor consumption [26]