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全时文旅激发消费活力
Jing Ji Ri Bao· 2025-12-01 01:12
Core Insights - The rise of "all-time cultural tourism" reflects a shift in consumer behavior, with tourists spending longer periods in a single city and engaging in immersive experiences throughout the day and night [1][2][6] Group 1: Trends in Cultural Tourism - Tourists are increasingly seeking immersive experiences that extend beyond traditional sightseeing, with activities available from early morning to late at night [2][4] - Various regions are innovating their cultural tourism offerings by combining local traditions with modern experiences, creating a vibrant atmosphere for visitors [2][3] Group 2: Technological Integration - The integration of technology in cultural tourism is enhancing visitor experiences, such as the XR experience at the Qin Shi Huang Mausoleum, which allows for interactive historical storytelling [4] - Digital technology is being utilized to transform traditional cultural sites into engaging, immersive environments, promoting both heritage preservation and modern consumer engagement [4][6] Group 3: Economic Impact - The "all-time cultural tourism" model is driving a comprehensive upgrade in consumption across various sectors, including dining, accommodation, transportation, shopping, and entertainment [6][7] - Local governments are implementing targeted policies to boost tourism, such as discounts for visitors and partnerships with online travel agencies to enhance accessibility and affordability [6][7] Group 4: Event and Activity Diversification - Regions like Gansu and Hunan are launching diverse cultural events, such as night tours and local food experiences, to attract visitors and enhance their stay [3][5] - The introduction of unique events and festivals, such as light shows and themed performances, is creating new attractions that encourage longer visits and repeat tourism [5][6]