文旅+演艺

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成为演唱会必选地之后,广东要用一张门票掀起全域消费热潮
Sou Hu Cai Jing· 2025-06-06 03:39
Core Insights - The Guangdong performing arts market is experiencing significant growth, driven by high-profile concerts and events attracting large audiences and generating substantial economic activity [2][4][6] - The introduction of policies aimed at enhancing the performing arts sector is expected to further stimulate the industry and promote cross-city cultural consumption [6][8][11] Group 1: Market Dynamics - In May, major concerts in cities like Shenzhen and Guangzhou attracted significant crowds, with events like the Mars concert in Foshan generating 680 million yuan in cultural tourism consumption over three days [4][5] - The Guangdong Provincial Performing Arts Association reported that in 2024, the province is expected to host 546 large-scale performances, generating ticket sales of 3.734 billion yuan, both figures leading the nation [4][6] Group 2: Economic Impact - Concerts and music festivals are creating a positive feedback loop, enhancing local economies through increased spending on transportation, accommodation, dining, and retail [4][5] - For instance, the Super Strawberry Music Festival in Dongguan attracted 80,000 attendees, contributing approximately 280 million yuan to related industries [4] Group 3: Policy Initiatives - The recently introduced measures aim to support cities like Guangzhou and Shenzhen in becoming international performing arts hubs, expanding the "performing arts +" industry chain [6][8] - The policies encourage the integration of performing arts with tourism, offering incentives such as ticket discounts for local attractions and promoting unique cultural experiences [7][11] Group 4: Emerging Trends - The trend of cross-city attendance at performances is becoming popular, with individuals willing to travel for events, significantly increasing their overall spending [5][6] - The industry is exploring new business models, such as linking concerts with film releases and merchandise, to create a comprehensive ecosystem around performances [7][8] Group 5: Cultural Integration - The development of tourism-related performances is seen as a way to enhance cultural understanding and engagement, with new projects emerging that incorporate local cultural elements [9][11] - The Guangdong tourism performance sector has room for growth, with current projections indicating that the province will host 6,800 performances in 2024, accounting for only 4% of the national total [9][11]
“如画江西 风景独好”长三角文旅推广季在上海启幕
Zhong Guo Xin Wen Wang· 2025-06-04 05:39
启动仪式以《海上繁花看南昌》开篇,围绕"豫章领赣鄱、文脉照古今、非遗承薪火、丰碑立山 河"四个篇章,生动呈现了江西的山水风光、历史人文和红色文化。舞蹈《玉舞灵韵》、情景剧《课本 里的九江》、昆曲《牡丹亭·游园》以及歌舞《天下英雄城》等精彩节目轮番上演,让现场观众沉浸式 感受"江西风景独好"的独特魅力。 江西省委宣传部副部长、省文化和旅游厅党组书记、厅长梅亦,上海市文化和旅游局二级巡视员张 枝俏,南昌市副市长高辉红等领导出席活动并致辞。赣沪两地旅行社代表签署"客源互送"协议,进一步 推动资源互享、市场互通。 原标题:"如画江西 风景独好"长三角文旅推广季在上海启幕 近日,由江西省文化和旅游厅、南昌市人民政府共同主办的2025年"如画江西 风景独好"长三角文 化和旅游宣传推广季启动仪式在上海举行。活动通过多元化的形式,全方位展示江西丰富的文旅资源, 旨在深化赣沪合作,推动"引客入赣",助力江西文旅高质量发展。 此次推广季活动通过"文旅+数字""文旅+演艺"等创新形式,全面推介"从南昌出发畅游江西"的新体 验。江西本土旅游博主麦子以沉浸式分享带领观众"云游"南昌,展现城市温度与活力。未来,江西将持 续深耕以上海为核 ...