Group 1 - The core viewpoint is that Pop Mart, a Beijing-based trendy toy company, has achieved significant breakthroughs in overseas markets, particularly in Southeast Asia, with sales on LazMall increasing over five times since joining in 2023 [1] - To maintain growth momentum, Pop Mart has launched two exclusive global limited edition toys on LazMall and introduced the second generation of SKULLPANDA plush toys to attract local consumers [1] - Southeast Asia is becoming a key target market for Chinese brands due to its large young consumer base and rapidly growing internet economy [1] Group 2 - Industry research indicates that the application of AI technology is expected to significantly boost e-commerce development in Southeast Asia, contributing approximately $131 billion in market growth by 2030 [1] - Pop Mart utilizes AI data insights from e-commerce platforms to accurately analyze user preferences in different markets, optimizing product selection and marketing content [1] - Over one-third (34%) of Pop Mart's online sales on Lazada come from collaborations with local co-creation influencers, including live-streaming hosts and trendy toy enthusiasts [1]