Core Insights - The 15th National Games showcased the significant impact of "Sports+" with the mascots "Xi Yang Yang" and "Le Rong Rong" based on the Chinese white dolphin, generating a sales revenue of 680 million yuan by November 15 [1][2] Group 1: Cultural and Emotional Resonance - Cultural empathy is the core driver of consumer spending, as consumers resonate emotionally and culturally with products, exemplified by the popularity of mascots like "Bing Dwen Dwen" and "Xue Rong Rong" during the Beijing Winter Olympics [1][2] - Emotional resonance serves as a key mechanism for engaging younger audiences, with mascots designed to meet their emotional needs, thus facilitating cultural transmission and consumer conversion [2][3] Group 2: Industrial Support and Economic Impact - The "Sports+" model is not merely additive but represents a comprehensive mobilization of the industrial chain, with the Greater Bay Area's toy industry adopting a "front store, back factory" model to enhance collaboration and innovation [3] - The integration of design, sales, and manufacturing across regions creates a synergistic effect that supports the commercial transformation of event IPs, contributing to the long-term vitality of regional sports economies [3]