从国际消费中心城市的深度建设，到有效投资的牵引带动，再到外贸外资的稳定发展，一份系统性强、 抓手明确的行动路线图已然绘就。 两会现场，与会代表委员们也围绕提振消费、优化供给、吸引投资等领域为广州出谋划策，与政府工作 部署同频共振，共同布下一个高质量发展的"大棋局"。 搞活消费，把"流量"变"留量" 刚刚闭幕的广州两会，给新一年划了重点。"置顶"的工作任务，就是要"深入挖掘内外需潜力"。 广州的消费，要玩出新花样。 政府工作报告对消费的部署，核心在于"深化"与"融合"。报告明确提出深化国际消费中心城市和"羊城 消费新八景"城市IP建设，推动商旅文体健深度融合。这意味着，不只是多开几家商场，而是要把商 业、旅游、文化、体育、健康全部打通，打造一个综合性的消费引力场。 怎么把大型活动的短期火爆，变成城市持续的吸引力？去年全运会的"出圈"给了启示。 广州市人大代表、锐丰文旅总经理王苑橦建议，要推动城市从"赛事承办地"升级为"体育文旅目的地"， 通过设计"一核多带"旅游动线、打造主题地图、活化场馆空间等方式，让全运会的热度持续赋能城市文 旅消费。 代表们还特别看重IP的力量。广州市人大代表、广州大剧院副总经理梁丽珍指出 ...

Group 1 - The mascots "Xi Yang Yang" and "Le Rong Rong" from the 15th National Games have gained significant popularity, showcasing their charm through interactive videos and merchandise [1] - Cultural IPs like "Bing Dwen Dwen" and "Xue Rong Rong" from the Beijing Winter Olympics and "Rong Bao" from the Chengdu Universiade have been well-received for their cute designs and cultural significance [1] - The mascots symbolize the collaboration of the Guangdong-Hong Kong-Macao Greater Bay Area and embody themes of green sharing and teamwork, enhancing their appeal [1] Group 2 - Cultural creativity is rooted in cultural confidence and reflects the vitality of cultural innovation, as seen in various cultural IPs that tell Chinese stories and showcase national character [2] - Successful cultural products like "Ne Zha" and "The Wandering Earth" combine traditional narratives with modern production techniques, illustrating China's resilience and collective responsibility [2] - The interplay between material development and spiritual enrichment in contemporary China highlights the multidimensional nature of cultural creativity, presenting a vibrant image of the nation to the world [2] Group 3 - Cultural creativity thrives beyond event timelines, integrating into cultural and tourism industries to enhance its value, as exemplified by the enduring presence of the Shanghai Expo mascot "Haibao" [3] - Continuous product development and engagement with current events are essential for cultural IPs to remain relevant and enrich collective memory [3] - Successful cultural creativity requires a balance of design and cultural meaning, emphasizing the importance of emotional engagement and effective communication in cultural work [3]

Group 1 - The mascots "Xi Yang Yang" and "Le Rong Rong" from the 15th National Games have gained significant popularity, showcasing their charm through interactive videos and cultural merchandise [1] - Cultural IPs like "Bing Dwen Dwen" and "Xue Rong Rong" from the Beijing Winter Olympics and "Rong Bao" from the Chengdu Universiade have become widely loved for their cute designs and regional significance [1] - The mascots symbolize the collaboration of Guangdong, Hong Kong, and Macau, embodying themes of green sharing and unity, thus enhancing their cultural impact [1] Group 2 - Cultural creativity is rooted in cultural confidence and reflects the vitality of cultural innovation, as seen in various cultural IPs that narrate Chinese stories and showcase national character [2] - Successful cultural products like "Ne Zha" and "The Wandering Earth" not only break box office records but also convey profound themes of sacrifice and collective responsibility, illustrating the dynamic nature of Chinese culture [2] - The interplay between material development and spiritual enrichment in contemporary China highlights the multifaceted nature of cultural creativity, presenting a vibrant image of the nation to the world [2] Group 3 - Cultural creativity thrives beyond event timelines, integrating into the cultural and tourism industries to enhance its value, as exemplified by the enduring presence of the Shanghai Expo mascot "Haibao" [3] - Continuous product development and engagement with current events allow cultural IPs to remain relevant and enrich collective memory, demonstrating the importance of adaptability in cultural expressions [3] - Successful cultural creativity requires a balance of aesthetic appeal and meaningful cultural representation, urging creators to focus on character development and effective communication [3]

Core Insights - The 15th National Games showcased the significant impact of "Sports+" with the mascots "Xi Yang Yang" and "Le Rong Rong" based on the Chinese white dolphin, generating a sales revenue of 680 million yuan by November 15 [1][2] Group 1: Cultural and Emotional Resonance - Cultural empathy is the core driver of consumer spending, as consumers resonate emotionally and culturally with products, exemplified by the popularity of mascots like "Bing Dwen Dwen" and "Xue Rong Rong" during the Beijing Winter Olympics [1][2] - Emotional resonance serves as a key mechanism for engaging younger audiences, with mascots designed to meet their emotional needs, thus facilitating cultural transmission and consumer conversion [2][3] Group 2: Industrial Support and Economic Impact - The "Sports+" model is not merely additive but represents a comprehensive mobilization of the industrial chain, with the Greater Bay Area's toy industry adopting a "front store, back factory" model to enhance collaboration and innovation [3] - The integration of design, sales, and manufacturing across regions creates a synergistic effect that supports the commercial transformation of event IPs, contributing to the long-term vitality of regional sports economies [3]

Core Insights - The 15th National Games will be held in November 2025 in the Guangdong-Hong Kong-Macao Greater Bay Area, serving as a significant opportunity to promote national fitness and the high-quality development of sports [1] Group 1: Event Overview - The 15th National Games is set to open on November 9 in Guangzhou, with the mascots "Xi Yang Yang" and "Le Rong Rong" prominently featured across various cities in the Greater Bay Area [2] - The event aims to enhance public engagement in sports and create a vibrant atmosphere around the games [3] Group 2: Mascot Design and Technology - The design team, led by Chen Feiyi from Guangzhou Academy of Fine Arts, utilized AI to create a unique skeletal binding system for the mascots, allowing for more dynamic movements [2] - The introduction of AI has significantly reduced the cost and time associated with image production, while also increasing creative freedom for designers [2] Group 3: Public Engagement and Creativity - The 15th National Games has sparked enthusiasm for public participation in creative projects, with many enthusiasts producing AI-generated videos related to the event [3] - The event is anticipated to foster a culture where sports become integrated into daily life, encouraging broader community involvement [3]