Core Insights - The 8th Global Cross-Border E-Commerce Festival and the 10th Shenzhen International Cross-Border E-Commerce Trade Expo commenced, attracting over 36,000 professional visitors on the first day, showcasing a microcosm of global trade [1][4]. Industry Overview - The expo served as a platform to display the strength of "Made in China," featuring over 40 specialized industrial zones, highlighting the breadth and depth of the Chinese supply chain [4]. - Professional purchasing groups from over 30 countries, including Germany, France, South Korea, and Japan, participated in the event, seeking collaboration opportunities and weaving a new network for global trade [4]. Technological Advancements - The application of cutting-edge technologies such as AI-driven product selection, blockchain-enabled product traceability, and efficient smart logistics systems were prominent at the expo, illustrating the digital transformation wave in cross-border e-commerce [6]. - Exhibiting companies showcased digital platforms and comprehensive compliance solutions that inject strong momentum into global trade [6]. Company Highlights - WOOT CN, represented by its China President and co-founder Susie, emphasized their collaboration with over 40,000 sellers over the past nine years, achieving over 100,000 successful cases [8]. - WOOT CN plans to focus on "two centers and one platform" strategy, enhancing its advertising platform to support Chinese brands in going global [8]. Market Trends - The project director of WOOT CN, Wilson, noted a significant shift in China's outbound strategy from "product output" to "ecosystem output," marking the end of the single-point breakthrough era [11]. - The marketing head of WOOT CN, John, discussed strategies to shorten the new product promotion cycle using WOOT BD and advertising, emphasizing the importance of quality products and advertising [13]. Strategic Developments - The establishment of the Global Cross-Border E-Commerce Association and the launch of the National Cross-Border E-Commerce Association's Industry Outbound Alliance signify a transition from a fragmented approach to a collaborative strategy in cross-border e-commerce [21]. - This alliance aims to create a "group outbound" system, empowering the entire supply chain from source to brand building, thus activating the potential of China's industrial clusters [21]. Regional Impact - Shenzhen has emerged as a core engine for global cross-border e-commerce development, housing 120,000 cross-border e-commerce sellers and hosting 80% of the top 20 global cross-border e-commerce platforms [23]. - The city's cross-border e-commerce import and export value is projected to exceed 372 billion yuan in 2024, marking three consecutive years of national leadership in this sector [23].