中国企业正加速全球化布局，外贸领域向质量效益与创新驱动转型。作为国际科技创新中心，北京以制度创新为 核心，深化要素改革、对接国际经贸规则，构建贯通研发至全球价值链的创新生态，为企业在智能科技、绿色贸 易、数字服务等前沿领域提升竞争力提供支撑。 路径揭秘：北京企业全球化背后的"京派"逻辑 在利亚德（300296）的展厅里，光的边界被悄然抹去，现实与数字在此交融。参观者的身影被实时捕捉，成为光 影画卷的一部分；历史场景在眼前重建，未来城市在指尖展开——真实与虚幻成了同一场沉浸叙事的两个维度。 作为产品总监，孙峥已在利亚德工作十余年。谈起产品与技术，他如数家珍。在集团总部，他不仅向记者清晰梳 理了显示技术的迭代脉络，更分享了利亚德在全球化布局中的实战经验与战略思考。 在此生态赋能下，北京新质外贸主体呈现出集群化出海、高端化布局的强劲态势。2025中关村论坛年会上，一组 数据吸引社会目光：当前，中国共有独角兽企业409家，占全球独角兽企业数量的近30%。其中，北京市独角兽企 业115家、总估值5949亿美元，数量和估值持续保持全国第一。这些独角兽企业里，有跨境业务或"出海"规划的企 业不在少数。 北京企业的出海模式正 ...

2025年的中国汽车行业，正经历一场深刻的结构性变革。从价格内卷到价值竞争，从政策驱动到市场主 导，从产品出海到生态输出，行业在技术迭代与全球化浪潮中完成了从"追赶者"到"引领者"的身份蜕 变。《中国经营报》记者梳理以下关键词，勾勒出这一年中国汽车工业的演进轨迹与核心逻辑。 据了解，2025年，中国汽车产业正式迈入"智能化下半场"。在这一转型关键转折期，新能源汽车市场竞 争白热化，内卷向技术深水区持续渗透，智能网联、核心技术、绿色低碳成为决定企业市场地位的核心 赛道。 价格战"退烧"打破恶性内卷，政策引导与市场自发形成合力，推动行业竞争重心向技术、服务与价值跃 迁，为盈利修复与可持续发展扫清障碍；新能源汽车渗透率突破50%的历史性节点，标志着市场正式进 入自主驱动阶段，多元技术路线与"油电同价"共识重塑产业格局，中国品牌凭借核心技术优势站稳主导 地位。 智能驾驶迎来规模化普及元年，L3级车型获准试点与高阶智驾下探并行，技术迭代与监管规范双向发 力，让智能体验从高端选配走向大众普惠；60天账期的全面推行则直击产业链沉疴，以规范支付重构整 零协同关系，从"零和博弈"迈向生态共赢，为产业创新注入稳定动能。而出海2. ...

Core Insights - The 8th Global Cross-Border E-Commerce Festival and the 10th Shenzhen International Cross-Border E-Commerce Trade Expo commenced, attracting over 36,000 professional visitors on the first day, showcasing a microcosm of global trade [1][4]. Industry Overview - The expo served as a platform to display the strength of "Made in China," featuring over 40 specialized industrial zones, highlighting the breadth and depth of the Chinese supply chain [4]. - Professional purchasing groups from over 30 countries, including Germany, France, South Korea, and Japan, participated in the event, seeking collaboration opportunities and weaving a new network for global trade [4]. Technological Advancements - The application of cutting-edge technologies such as AI-driven product selection, blockchain-enabled product traceability, and efficient smart logistics systems were prominent at the expo, illustrating the digital transformation wave in cross-border e-commerce [6]. - Exhibiting companies showcased digital platforms and comprehensive compliance solutions that inject strong momentum into global trade [6]. Company Highlights - WOOT CN, represented by its China President and co-founder Susie, emphasized their collaboration with over 40,000 sellers over the past nine years, achieving over 100,000 successful cases [8]. - WOOT CN plans to focus on "two centers and one platform" strategy, enhancing its advertising platform to support Chinese brands in going global [8]. Market Trends - The project director of WOOT CN, Wilson, noted a significant shift in China's outbound strategy from "product output" to "ecosystem output," marking the end of the single-point breakthrough era [11]. - The marketing head of WOOT CN, John, discussed strategies to shorten the new product promotion cycle using WOOT BD and advertising, emphasizing the importance of quality products and advertising [13]. Strategic Developments - The establishment of the Global Cross-Border E-Commerce Association and the launch of the National Cross-Border E-Commerce Association's Industry Outbound Alliance signify a transition from a fragmented approach to a collaborative strategy in cross-border e-commerce [21]. - This alliance aims to create a "group outbound" system, empowering the entire supply chain from source to brand building, thus activating the potential of China's industrial clusters [21]. Regional Impact - Shenzhen has emerged as a core engine for global cross-border e-commerce development, housing 120,000 cross-border e-commerce sellers and hosting 80% of the top 20 global cross-border e-commerce platforms [23]. - The city's cross-border e-commerce import and export value is projected to exceed 372 billion yuan in 2024, marking three consecutive years of national leadership in this sector [23].