Core Insights - The article highlights a case of a Xiaohongshu influencer successfully selling management documents at a high markup, demonstrating the potential of leveraging information asymmetry in digital product sales [1][3]. Group 1: Business Model - The business model relies on the near-zero marginal cost of selling digital products, allowing for unlimited sales without significant additional investment [3]. - The influencer sold 2,590 copies of a document priced at 199 yuan, generating over 510,000 yuan in revenue, while a similar document was available on Pinduoduo for only 1.9 yuan [1]. Group 2: Steps to Implement - **Step 1: Account Preparation and Positioning** It is crucial to test the model with a single account and create a professional appearance to attract potential customers [5]. - **Step 2: Opening a Store** The process to open a store on Xiaohongshu is standardized and can be completed in under 10 minutes [6]. - **Step 3: Product Value Restructuring** Directly listing original documents is inefficient; value packaging is necessary to enhance appeal [10]. - **Step 4: Content Attraction and Conversion** Content should address pain points and include clear calls to action to drive conversions [12]. - **Step 5: Automation of Delivery** The backend operations can be automated to enhance efficiency, allowing for seamless delivery of digital products [13].