Core Viewpoint - The Huanji County Agricultural Products E-commerce Live Streaming Competition aims to showcase the charm of Huanji's agricultural products and enhance brand influence through e-commerce live streaming [2][5][14]. Group 1: Event Overview - The final of the Huanji County Agricultural Products "12221" market system construction project e-commerce live streaming competition officially commenced on August 2 [2]. - This event serves as a platform for new farmers to showcase themselves and improve their skills, while also allowing consumers nationwide to experience the appeal of Huanji's agricultural products [3][5]. - The competition is not just a sales contest but a significant moment for the "Lingnan Vegetable Town" brand to shine nationally [5]. Group 2: Agricultural Background - Huanji County is recognized as the largest agricultural county in the Guangdong-Hong Kong-Macao Greater Bay Area, with superior natural conditions and high-quality agricultural products [7][8]. - The county is known for its accolades such as the "Green Agricultural and Sideline Products Distribution Base of the Guangdong-Hong Kong-Macao Greater Bay Area" and "Lingnan Vegetable Town" [8]. Group 3: Competition Details - The competition attracted numerous live streaming teams, including talents eager to engage in agricultural product e-commerce live streaming, such as first secretaries, veterans, rural youth, returnee entrepreneurs, university students, and representatives from agricultural production enterprises and cooperatives [15][16]. - A special "Traffic Code Training Camp" was held on July 20 to help participants master live streaming skills, covering practical training modules like platform rules, product promotion techniques, AI script design, consumer psychology, and big data analysis [18][19][20]. - The final competition will utilize the Douyin platform and adopt a ranking format, where participants will promote selected Huanji agricultural products through engaging presentations and interactions with the audience [23][24].

Core Insights - The article highlights the success of the "Huaiji Flavor" regional public brand at the recent food and agricultural exhibitions, showcasing the unique agricultural products from Huaiji County, Guangdong Province [2][3][29] Group 1: Event Overview - The "2025 Food Expo, Pre-Expo, and Agricultural Expo" took place from April 18 to 20 in Dongguan, featuring various agricultural products [2] - The exhibition aimed to promote the "Huaiji Flavor" brand, with multiple local enterprises participating to display their products [3][4] Group 2: Product Highlights - Notable products included Huaiji oil sticky rice, Gangping rice noodles, Tanmai watermelon, and Wenlang honey pomelo, all of which reflect the region's rich culinary culture [5][6][7] - The exhibition attracted many consumers, with products like honey pomelo dried fruit receiving positive feedback for their taste and quality [10][12] Group 3: Market Development - The event provided a platform for local enterprises to connect with national buyers, enhancing the visibility of Huaiji's agricultural products [14][16] - The county has established several agricultural bases and processing facilities, contributing to the development of the "Huaiji Flavor" brand and modern agricultural systems [23][24][25][26] Group 4: Brand Strategy - The local government emphasizes the transition from selling fresh produce to promoting brands, standards, and consumer experiences [28] - The goal is to position "Huaiji Flavor" as synonymous with high-quality agricultural products in the Bay Area [29]