"媒体+"赋 能！"怀集味 道"香飘湾区， "媒体+"赋能 打造农产品双向 流通新枢纽_南 方+_南方plus 岗坪切粉翻飞、 诗洞腐竹飘香、 桥头石山羊慢 炖……12月19 日，怀集县燕城 广场化身为粤港 澳大湾区与大西 南地区的"风味 会客厅"—— 2025年"怀集味 道"粤菜交流暨 粤桂湘"供销大 集"嘉年华正式 启动。 本次活动以"媒 体+"为引 擎、"供销大 集"为纽带，通 过品牌发布、厨 艺交流、产销签 约、标准赋能等 多元形式，深 耕"怀集味道进 西南，西南佳品 入湾区"的双向 奔赴，助力深化 粤港澳大湾区建 设，搭建跨区域 合作桥梁，推动 农民增收、服务 消费升级。 "怀集味道"从田 间走向全国 作为肇庆市深度 融入粤港澳大湾 区建设的重要抓 手，"怀集味 道"区域公用品 牌正加速出圈。 活动现场，《怀 集味道》团体标 准正式发布，标 志着怀集农产品 迈入标准化、品 质化、品牌化发 展的新阶段。 "一帧画面，览 尽风物精 华。"伴随着宣 传片中桥头石山 羊的奔跑、岗坪 切粉的柔韧、诗 洞腐竹的清香， 现场观众沉浸式 感受怀集生态农 业的独特魅力。 活动现场，"怀 集味道"坳仔鸡 蛋卷、岗坪切 ...

Core Points - The event "怀集味道" (Huai Ji Taste) is a food festival focusing on local flavors and is set to take place from May 1 to May 4, 2025 [10][48] - The festival aims to celebrate youth innovation and entrepreneurship, coinciding with the May Fourth Youth Day [5][4] - The event will feature various local delicacies and agricultural products, showcasing the unique culinary heritage of Huai Ji County [42][30] Summary by Categories Event Details - The festival will be held at the Huai Ji County Sports Center, operating daily from 10:00 AM to 9:00 PM [11][12] - It will include three main exhibition areas: tea tasting, local agricultural products, and a street food section [17][18] Local Products - The tea tasting area will feature fresh local teas, including 新岗红茶 (Xin Gang Red Tea), 小竹茶 (Little Bamboo Tea), and 多罗山茶 (Duo Luo Mountain Tea) [19][21][22] - The agricultural products area will showcase a variety of local specialties such as mushrooms, 灵芝 (Lingzhi), 山茶油 (Mountain Tea Oil), and more [24][25] - The street food section will offer local snacks like 岗坪切粉 (Gang Ping Noodles), 怀集白糍 (Huai Ji White Rice Cake), and other traditional dishes [30][31] Cultural Significance - The "怀集味道" brand is a government-led initiative aimed at promoting high-quality local agricultural products and enhancing the region's agricultural development [42][44] - The festival reflects the cultural heritage and ecological richness of Huai Ji County, known for its high forest coverage and diverse agricultural resources [37][38]

Core Insights - The article highlights the success of the "Huaiji Flavor" regional public brand at the recent food and agricultural exhibitions, showcasing the unique agricultural products from Huaiji County, Guangdong Province [2][3][29] Group 1: Event Overview - The "2025 Food Expo, Pre-Expo, and Agricultural Expo" took place from April 18 to 20 in Dongguan, featuring various agricultural products [2] - The exhibition aimed to promote the "Huaiji Flavor" brand, with multiple local enterprises participating to display their products [3][4] Group 2: Product Highlights - Notable products included Huaiji oil sticky rice, Gangping rice noodles, Tanmai watermelon, and Wenlang honey pomelo, all of which reflect the region's rich culinary culture [5][6][7] - The exhibition attracted many consumers, with products like honey pomelo dried fruit receiving positive feedback for their taste and quality [10][12] Group 3: Market Development - The event provided a platform for local enterprises to connect with national buyers, enhancing the visibility of Huaiji's agricultural products [14][16] - The county has established several agricultural bases and processing facilities, contributing to the development of the "Huaiji Flavor" brand and modern agricultural systems [23][24][25][26] Group 4: Brand Strategy - The local government emphasizes the transition from selling fresh produce to promoting brands, standards, and consumer experiences [28] - The goal is to position "Huaiji Flavor" as synonymous with high-quality agricultural products in the Bay Area [29]