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30万人次打卡,销售突破500万元!兴宁文明集市引爆新春消费热潮
Nan Fang Nong Cun Bao· 2026-02-14 09:34
Core Insights - The event "Guanghuo Xing Tianxia · Xingning Ge Fei Xiang Shijie" successfully attracted over 300,000 visitors and generated sales exceeding 5 million yuan, marking a significant boost in consumer activity during the Spring Festival [7][8]. Group 1: Event Overview - The event lasted for ten days and was part of the "Spring Action" initiative, integrating local cultural heritage with commerce [2][5]. - It was held at the Mingzhu Cultural Square, creating a comprehensive platform for cultural experiences, product exhibitions, and leisure consumption [5][6]. Group 2: Participation and Sales - Over 120 local and external businesses participated in the market, contributing to the sales surge [7]. - The event's sales performance of over 5 million yuan indicates a strong consumer interest and engagement [7]. Group 3: Product Highlights - The market featured local signature products such as Xingning pigeon, Dan Cong tea, silk rice, Hakka liquor, and tofu skin, alongside various regional goods and cultural creations [9][10]. - This diverse offering created an immersive shopping experience characterized by "eating, strolling, playing, and purchasing" [11]. Group 4: Organizational Support - The event was jointly organized by the Xingning Municipal Bureau of Science, Industry, Commerce, and the Municipal Bureau of Culture, Radio, Television, Tourism, and Sports, among others [14]. - It exemplifies the integration of agriculture, culture, tourism, and commerce, enhancing the visibility and influence of local brands [15][16].
梅州蕉岭丝苗米:“世界长寿乡”的种稻密码
Xin Lang Cai Jing· 2026-02-13 23:52
"现在地里种的不是稻,是明年的肥料,"种粮大户钟广站在田埂边,指着地里冒出的绿植告诉记者,每 年11月份收割完水稻,田地进入"冬眠"状态,他们便会种一些绿肥,如紫云英、油菜花等,为次年3月 的耕种做准备。 "蕉岭的水好,土地富硒,是种稻的好地方。这几年我们都用农业部门推广的三控技术,产量越来越 高,品质越来越好。"钟广说,他于2011年回乡承包土地进行水稻种植,刚开始种田亩产不高,近年来 加入产业园后,通过科学种植管理,产量提升了,每亩能增加10%的收入。 羊城晚报全媒体记者 丘锐妮 丝苗米,稻米中的佼佼者,被誉为"米中碧玉"。在被誉为"世界长寿乡"的梅州蕉岭,秀丽的绿水青山为 丝苗米提供了得天独厚的生态环境。2月12日,腊月廿五,南粤年味越来越浓,记者走进蕉岭县丝苗米 产区,探寻一粒好米背后的"美味密码"。 来到梅州市蕉岭县蕉城镇龙安村,连绵的田垄铺展在冬日的暖阳下,这片种植丝苗米的土地正处在一年 中的"假期"。但走近细看,田里并不萧瑟,反而有一片片新生的葱茏。 现代农业的"智慧"还在生产线上得以延续。"每一粒米都有自己的'身份证'。"梅州市建丰粮业发展有限 公司负责人涂永告诉记者,"生产线连着化验室,化验 ...
省农业农村厅赴中山调研指导:不误农时 抓实春耕备耕
Nan Fang Nong Cun Bao· 2026-02-11 17:02
在南朗街道冲口 村,田间一派繁 忙景象,近300 亩的农田里5台 挖掘机轰鸣作 业,将农田排灌 沟渠内淤积的泥 土杂草逐一挖 出,排灌沟渠重 新变得宽敞畅 通。村干部、村 民和农险专员齐 心协力,挥锹铲 土、清运杂物, 沃田间涌动着备 耕热潮。冲口村 党总支书记梁婉 萍介绍,当前村 里正抢抓农时, 统筹组织发动群 众,有序推进清 淤通渠、整地、 育秧等各项工 作,全力做好早 稻生产准备。 省农业农村厅赴 中山调研指导: 不误农时 抓实 春耕备耕_南方 +_南方plus 人勤春来早,备 耕正当时。为贯 彻落实省委农村 工作会议精神, 2月11日,省农 业农村厅党组书 记、厅长刘棕会 到中山市南朗街 道实地调研指导 春耕备耕工作。 中山市委副书 记、市长尹念红 参加调研。 中山南朗街道冲口村干群热火朝天开展春耕备耕各项工作。 农田排灌沟渠是 保障粮食生产 的"毛细血管" 。 利用冬春农闲季 进行农田沟渠修 复整治,是广东 夯实"十五五"开 局之年粮食安全 压舱石的重要抓 手,通过清淤疏 浚、加固修复、 打通 "断头渠" 等举措破解农田 水利"中梗阻" , 同时压实管护责 任、建立多元投 入机制,为农田 旱能灌、涝 ...
广东“三农”这五年:以高质量答卷,赴“十五五”新程
Nan Fang Nong Cun Bao· 2026-02-09 04:35
Core Viewpoint - Guangdong has achieved significant progress in rural revitalization and agricultural modernization during the "14th Five-Year Plan" period, setting a strong foundation for the "15th Five-Year Plan" with a focus on high-quality development in agriculture and rural areas [3][15]. Group 1: Agricultural Development - The total output value of agriculture, forestry, animal husbandry, and fishery in Guangdong is projected to reach 979.87 billion yuan by 2025, with a year-on-year growth of 4.9% [7]. - The grain production capacity in Guangdong has increased from 12.38 million tons in 2021 to 12.98 million tons in 2025, achieving a "three consecutive increases" in grain output [38]. - Guangdong has established 12 national advantageous characteristic industrial clusters and 24 national modern agricultural parks, contributing to the rise of the first industry added value from fourth to second in the country [108]. Group 2: Rural Revitalization - Over the "14th Five-Year Plan" period, Guangdong has cultivated 5,806 typical villages and 818 typical towns, forming 25 typical village clusters and 194 rural revitalization demonstration belts [9][144]. - The average disposable income of rural residents in Guangdong is expected to reach 28,170 yuan by 2025, with a year-on-year growth of 5.4% [11]. - The employment rate of the poverty alleviation labor force has consistently maintained above 97%, benefiting over 779,000 low-income rural residents [66]. Group 3: Technological Innovation - Guangdong has implemented advanced agricultural technologies, including unmanned aerial vehicles for sowing and digital methods throughout the agricultural production chain, enhancing food security [32][34]. - The province has developed 30 super rice varieties, accounting for 23.4% of the national total, showcasing its leading position in breeding quality rice [34]. Group 4: Marine Economy - Guangdong has accelerated the construction of modern marine ranches, with over 7,498 deep-water gravity cages built, leading the nation [49]. - The total output of aquatic products in Guangdong is projected to reach 9.66 million tons by 2024, with a year-on-year growth of 10.34% [56]. Group 5: Collaborative Support - Guangdong has actively engaged in paired assistance with Guangxi and Guizhou, investing 1.08 billion yuan in the tea industry in Tongren, Guizhou, and establishing a new materials manufacturing park in Guangxi [86][88]. - The province has established partnerships between 170 schools in Guangzhou and 220 schools in Bijie, enhancing educational resources in rural areas [89]. Group 6: Cultural and Tourism Integration - Guangdong has initiated 19 pilot projects for the integration of agriculture, culture, and tourism, enhancing rural tourism and local economies [131]. - The "most beautiful tourism road" in Huizhou connects nine towns and over 200 scenic spots, promoting regional tourism development [179].
从“广货行天下”看经济大省的“农业经”——写在省委农村工作会议召开之际
Xin Lang Cai Jing· 2026-02-08 23:41
广东年菜香飘上海,佛山年桔热销全球,湛江海鲜闪耀湘江……"广货行天下",这场促消费行动不仅藏 着广东制造业、服务业的发展密码,更蕴含着广东农业农村发展的强劲动能。 2月7日,"广货行天下"之大V主播地市行清远专场暨粤味珍品・清远好食材年货节在清远启幕;2月6 日,"广货行天下"为东北老铁送去兴宁鸽等近百款"粤字号"农产品;还有前不久举办的粤味组团进上海 等活动……2026年"广货行天下"春季行动启动以来,越来越多"粤字号"农产品在市场上抢得先机。 今年是"十五五"开局之年,做好"三农"工作至关重要。日前发布的2026年中央一号文件明确提出,努力 把农业建成现代化大产业、使农村基本具备现代生活条件、让农民生活更加富裕美好,为推进中国式现 代化提供基础支撑。2月9日,省委农村工作会议召开,作为经济大省、农业大省的广东,如何写好"三 农"工作答卷?或许从正在火热进行的"广货行天下"春季行动这一小切口,可以窥见一斑。 筑牢发展根基 在广东深入推进"百千万工程"的背景下,"粤字号"农产品实现品牌跃迁。这背后,是近年来广东锚定建 设农业强省目标,扎实做好"土特产"文章,加快构建粮经饲统筹、农林牧渔并举、产加销贯通、农文旅 ...
广州将分批发放5000万元餐饮消费券 18类产品消费补贴比例最高达15%
Core Viewpoint - Guangzhou is implementing multiple measures to enhance consumer spending and ensure supply during the Spring Festival, anticipating a record high of 200 million passenger flows during the Spring Festival travel period [1] Group 1: Consumer Promotion - Guangzhou is setting up local specialty product counters in highway service areas to promote local goods [2] - The city is distributing 50 million yuan in dining vouchers in batches to stimulate consumption [2] - A maximum subsidy of 15% is being offered for 18 categories of products, including automobiles and electronics [2] - The Baihetan Fireworks Show on February 17 will feature 17 viewing areas and approximately 180,000 spots, with an expanded scale and new fireworks categories [2] Group 2: Flower Market Initiatives - The "Yuehong Kong-Macao Greater Bay Area Orchid Boutique Exhibition" has started, moving the flower market into parks for a better consumer experience [3] - Traditional flower street activities will take place in Beijing from March 3 to 10, promoting cultural and commercial exchanges [3] Group 3: Supply Assurance - Guangzhou is coordinating with over 1,000 supermarkets and 500 wholesale markets to ensure sufficient supplies of essential goods for the Spring Festival [4] - The city has a vegetable planting area exceeding 280,000 acres and a poultry stock of approximately 12.73 million birds to meet demand [4] - Major logistics companies are enhancing transport capacity to ensure smooth delivery of essential goods during the holiday [5] Group 4: Emergency Logistics Support - Guangzhou has established a professional emergency logistics team to respond to urgent transportation needs during the Spring Festival [5] - The city has over 86,000 operational trucks available for various cargo transport needs [5]
茂名:“五棵树一条鱼一桌菜”里的施工图丨市委书记抓乡村振兴2025年度盘点
Nan Fang Nong Cun Bao· 2026-02-05 07:36
Core Viewpoint - The article emphasizes the strategic initiatives taken by the Maoming municipal government to promote rural revitalization through a clear framework focusing on agricultural development, cultural integration, and infrastructure enhancement [8][12]. Group 1: Agricultural Industry Development - Maoming aims to strengthen its characteristic agricultural industry matrix as the core of rural revitalization, targeting the creation of a 100 billion-level modern agricultural industry cluster [18][35]. - The municipal government has outlined a systematic approach to enhance agricultural quality and efficiency, focusing on product quality control, deep processing, and brand market expansion [20][21]. - Specific initiatives include promoting the "Five Trees, One Fish, One Table of Dishes" model and enhancing the entire agricultural value chain [21][36]. Group 2: Rural Infrastructure and Aesthetics - The construction of "Five Belts and One Corridor" is a key strategy for promoting rural development and urban-rural integration, with an emphasis on creating beautiful rural landscapes [39][46]. - The municipal government has prioritized the development of green corridors and beautification projects to enhance the overall quality of rural areas [42][45]. - The integration of scenic spots and local culture is highlighted as essential for creating distinctive rural tourism experiences [43][44]. Group 3: Cultural Empowerment - The article stresses the importance of leveraging local culture to drive the integration of agriculture, culture, and tourism, enhancing rural value [48][49]. - Initiatives include developing cultural tourism IPs based on historical and cultural resources, such as the "Fengxian Culture" and ancient architectural sites [51][59]. - The government encourages the use of storytelling and immersive experiences to promote local agricultural products and cultural heritage [56][60]. Group 4: Leading Enterprises - The introduction and cultivation of leading enterprises are viewed as crucial for driving the scale, industrialization, and high-value development of characteristic industries [62][66]. - The municipal government aims to enhance the processing levels of local specialties through industrialized approaches and the support of leading enterprises [63][67]. - Emphasis is placed on using leading enterprises to achieve comprehensive goals in sales, processing, and cultural tourism [68]. Group 5: Marine Economy Development - The development of the marine economy is identified as a significant growth area for Maoming, with plans to establish modern marine ranches and enhance the fishing port economy [70][72]. - The municipal government is focused on accelerating the construction of marine economic zones and promoting deep-sea aquaculture [71][72].
春运首日 带着广货踏上旅程
Core Viewpoint - The article highlights the warmth and community spirit during the Spring Festival travel season in Guangdong, showcasing local products and the efforts of entrepreneurs like Lin Yaoping who give back to society through their businesses [2][3]. Group 1: Local Products and Entrepreneurship - Lin Yaoping, a former migrant worker, returned to her hometown and established a food company that produces traditional snacks, achieving an annual output value exceeding 1 million yuan by 2023 [2]. - The "Warm Station" initiative provides travelers with local delicacies such as Huangdi tangerines and handmade peanut candy, enhancing their travel experience during the Spring Festival [2][3]. Group 2: Community Engagement and Cultural Significance - The Spring Festival travel season in Guangdong is characterized by the integration of local products, heartfelt services, and cultural heritage, creating a unique atmosphere for returning travelers [2][3]. - Various service areas and transport hubs, such as the Longmen service area and Guangzhou South Station, feature local product exhibitions and sales, allowing travelers to take home a piece of Guangdong culture [3][4]. Group 3: Consumer Trends and Preferences - There is a growing trend among younger consumers to purchase local products as gifts, with items like plush toys and traditional snacks gaining popularity for their sentimental value [4][5]. - Travelers express a preference for authentic local goods over supermarket products, indicating a desire for meaningful connections to their roots and culture [3][4].
讲好广货故事,传播乡土声音!南粤乡村故事演讲大赛复赛决出全省30强
Nan Fang Nong Cun Bao· 2026-02-02 15:32
讲好广货故事, 传播乡土声音! 南粤乡村故事演 讲大赛复赛决出 全省30强_南方 +_南方plus 2月2日,创建助 力"百千万"南粤 乡村故事演讲大 赛复赛评审会在 广州召开。本次 复赛采用线上视 频评审,来自广 东省21个地市的 65名参赛选手共 同争夺30个半决 赛晋级名额,以 真实生动的讲 述,分享乡村故 事,展现南粤大 地发展变化,彰 显"广货"独特魅 力。 0:00 (南粤乡村故事演讲大赛复赛决出全省30强,时长共1分11秒) 当"百千万工 程"的宏大蓝 图,落入县镇村 的烟火日常,便 化为了一个个有 温度、有呼吸的 故事。本次大赛 的选手们立足不 同地域与岗位, 从身边人、身边 事讲起,用真挚 的情感和鲜活的 案例,生动呈 现"百千万工 程"在基层落地 见效的实际成 果。他们不仅是 乡村振兴的参与 者,更是"广货 行天下"的助力 者与传播者。 镜头里,有潮汕 老菜脯的非遗新 生,从手工腌制 走向标准化与品 牌化;有水上疍 歌的悠扬传唱, 承载渔家文化的 保护传承与活态 传播;有佛 山"村咖"的焕新 广东演讲学会党 支部书记、会长 孙朝阳表 示:"本次参赛 作品紧密围 绕'百千万工 程',从乡风文 ...
深山珍味进湾区 特色农产品亮相广州“千年商道”迎新春
Xin Lang Cai Jing· 2026-02-01 13:08
Core Viewpoint - The article highlights the promotion of specialty agricultural products from Qingyuan City, Guangdong, at the "Thousand-Year Business Road" event in Guangzhou, aiming to enhance market access for these products in the Guangdong-Hong Kong-Macao Greater Bay Area [1][2]. Group 1: Event Overview - The Qingyuan specialty products showcased include Qingyuan chicken, Qingxin osmanthus fish, silk seed rice, Luokeng bamboo shoots, and Pukeng tea, which have entered the consumer market of the Greater Bay Area [1]. - The event is themed "Health·Authenticity" and aims to provide a rich consumer experience that combines traditional flavors, health concepts, and cultural heritage [2]. Group 2: Agricultural Development - Qingxin osmanthus fish has been recognized as a national geographical indication product, reflecting the region's excellent ecology and farming culture [2]. - The Qingxin district has made significant progress in developing industries such as Qingyuan chicken, osmanthus fish, silk seed rice, and southern medicine, with a projected total industrial chain output value of 8.907 billion yuan by 2025 [2]. Group 3: Market Opportunities - The demand for high-quality, healthy, and authentic agricultural products in Guangzhou is increasing, providing important opportunities for the development of Qingxin agricultural products [2]. - Since 2023, initiatives by the Haizhu District working team in Qingxin have led to an increase in agricultural product sales by over 98 million yuan [2]. Group 4: Consumer Engagement - The event features a "Health Tasting Zone" where professional dietary advice is provided, allowing consumers to learn about nutritional pairings while purchasing local products [2]. - Activities include community interactions to promote scientific dietary knowledge and guide healthy consumption concepts [2][3].