Core Insights - The rise of self-service, unmanned gyms is providing a new option for consumers who are deterred by traditional gym membership models and aggressive sales tactics [1][2][4] - These gyms offer pay-per-use pricing, with rates as low as 3 yuan per hour, making fitness more accessible [1][3] - The business model relies on reduced operational costs through technology and minimal staffing, which could lead to profitability despite the challenges of equipment maintenance and customer service [4][7] Pricing and User Experience - Shared self-service gyms like "Metal Dog" and "Shrimp Fitness" offer competitive pricing, with "Metal Dog" providing a monthly card for 218 yuan and "Shrimp Fitness" offering a first-time visit for 8.8 yuan [2][3] - Users appreciate the absence of sales pressure and the ability to work out in a quieter environment, which contrasts with traditional gyms [2][4] - Facilities include showers and real-time monitoring of gym occupancy, enhancing the user experience [2][3] Business Model and Investment - The initial investment for opening a "Metal Dog" gym ranges from 450,000 to 600,000 yuan, with a potential return on investment within one year [4][5] - "Shrimp Fitness" operates on a partnership model rather than franchising, allowing for shared investment and profit distribution [6][8] - The operational costs for these gyms are significantly lower than traditional gyms, with "Metal Dog" reporting monthly expenses around 10% of revenue [5][7] Market Position and Expansion - "Metal Dog" has over 500 locations since its establishment in September 2021, while "Shrimp Fitness" has 105 locations, indicating a slower expansion compared to larger chains like "Leke" [8][9] - The target market for these gyms is primarily in lower-tier cities due to high rental costs in urban centers [8][9] - The self-service model is appealing to fitness enthusiasts but may not be suitable for beginners who require guidance [10] Challenges and Customer Feedback - The unmanned nature of these gyms can lead to issues such as equipment malfunctions and customer disputes that are not promptly addressed [10] - Complaints have been reported regarding safety and privacy concerns, highlighting the need for improved customer service and operational protocols [10]