Core Viewpoint - The incident involving the user who won a prize from the Xingsheng Global Fund highlights significant shortcomings in the operational service of the fund's WeChat public account, particularly in user communication and prize distribution processes [6][7]. Group 1: User Experience and Communication - A user reported winning a prize from an activity initiated by Xingsheng Global Fund but faced difficulties in receiving further communication regarding the prize after the initial notification [5]. - The fund's response to the user was limited to a comment in the public area, failing to utilize private messaging for further communication, which led to user dissatisfaction [6]. - The lack of a robust communication mechanism in the private domain resulted in obstructed information transfer, indicating a need for improved user interaction strategies [6]. Group 2: Importance of User Engagement - The entire process from user participation to prize distribution is a critical opportunity for the fund to demonstrate care for its users [7]. - The interruption in service during this process reflects a lack of emphasis on user engagement, which is essential for building trust and enhancing user loyalty [7]. - Continuous communication and feedback throughout the user experience are vital for fostering a positive brand perception and achieving long-term mutual benefits in a competitive market [7].