Group 1 - The core viewpoint of the article emphasizes the implementation of the "New Balanceism" initiative by the company, focusing on cultivating health awareness and lifestyle to establish itself as a leading brand in Chinese health preservation [2][3] - The concept of "New Balanceism" is derived from personal experiences of the company's leadership, highlighting the importance of health and happiness, and the need to change people's perceptions to help them achieve a balanced life [3][4] - The company recognizes that users now expect brands to represent not just products but also a lifestyle and values, thus it aims to resonate with users through health initiatives and high-quality herbal health products [4][5] Group 2 - The company plans to utilize "Three Adjustments" and "Four Rationalities" to help users achieve physical and lifestyle balance through herbal technology products and long-term support from health consultants [4][5] - The business partners of the company play a crucial role in connecting with users and influencing their health perceptions through community engagement and relatable content [5] - The ongoing activities such as "Shen Shi Tea Repair," "Ba Duan Jin," and "Oriental Beauty" are designed to promote the "New Balanceism" concept in practical scenarios, making it more visible and beneficial to the public [5]