"健康中国2030"战略向纵深推进，国民健康意识全面觉醒，健康需求正从"被动治病"向"主动管理"深度转型。然而，快节奏生活引发的情绪失衡、健康信息 杂乱难辨、养生知识"知易行难"、基层健康服务供需不匹配等现实痛点，仍制约着全民健康目标的落地。1月9日，2026无限极全球年会上，新华网 （603888）与无限极旗下品牌养固健联合启动"为国民养生而生.国民养生在行动"计划，以国家级媒体权威背书与行业领军品牌实践经验的深度融合，回应 时代健康课题，标志着无限极从"产品服务提供者"向"健康生活方式引领者"的战略转型迈入新阶段。 6 20 11 2 11 2 11 2 11 2 1 and Virgin ------------ -- la > y the call e 10 . . 1 10 1 20 1 A 3 = 1 A I : . .. te Taura e . 1 : 1 : l 时代痛点驱动转型：从解决方案输出到生活方式引领 国民健康需求的升级，呼唤更具温度、更易践行、更可信赖的健康解决方案。作为扎根中草药健康领域33年的品牌，无限极敏锐捕捉到这一趋势，以"弘扬 中华优秀养生文化，共创更健康、更快乐的生活" ...

健康正从专业领域，逐渐渗透进饮食、作息与情绪等具体生活细节之中。越来越多的人开始探寻，让身体恢复"平衡"，让健康与生活节奏共存的方式。 清晨的城市还未完全醒来，有人已经在通勤路上匆忙吞下一口早餐；夜深人静，屏幕仍在闪烁，身体却早已发出疲惫的信号。生活节奏不断加快，"状态 下滑""生活失序"不再是个体问题。 随着国民健康意识日益提升，公众对健康的理解从"被动治疗"转向"主动预防"。一个值得被讨论的命题逐渐浮现：什么样的健康理念，才能真正走进生 活，并被长期践行？ 围绕这一问题，一种以生活为原点、强调长期可持续的健康主张——"新平衡主义"，进入了公众视野。 由现实驱动的健康趋势——"新平衡主义" 在当代社会的生活结构中，身体与生活之间的张力正被不断放大。不规律的作息、碎片化的饮食结构以及长期累积的情绪压力，使许多人长期处于一 种"尚可应付、却难以恢复"的状态之中。疲惫并非突然出现，而是在日复一日地消耗中逐渐成为常态。 与以往不同的是，这种失衡往往并不以明确的疾病形式出现，却持续影响着人的精力水平、情绪稳定性与生活参与感。短期的调理、集中式的调整，或单 一的健康方案，往往只能带来暂时缓解；一旦回到原有的生活节奏，失 ...

在解决方案的系统性构建上，姚宏睿强调品牌深耕中草药科技，挖掘古典经方智慧，结合现代加工工艺 与西方科学配方，形成"内调外养"的完整体系。今年我们旗下品牌养固健和萃雅推出的"赋活组合"，并 非简单的产品捆绑，而是遵循"扶正气、平阴阳、调脏器"的底层逻辑，从精气血调理入手，满足用户年 轻态需求。其中，养固健借鉴百年宫廷御龄方琼玉膏灵感，精选红参、蛹虫草等道地原料，融合PQQ等 西方成分，夯实内调根本；萃雅则专注 "外养容颜"，依托中英法三国科研力量，破解衰老靶点，构建 细胞修复、充能与胶原新生的三维通路，共同开创中国细胞延衰解决方案。 演讲中，姚宏睿还分享了一款简单实用的情绪调节方法——深度呼吸法，帮助消费者在快节奏生活中快 速缓解紧张焦虑，这也是品牌关注用户情志健康的具体体现。此外，品牌通过线下门店、工作室及经销 商，为用户提供饮食有节、起居有常、运动有度、情志有衡的"四合理"生活方式建议，助力养成健康生 活习惯。 在营销模式创新方面，养固健品牌提出"新平衡主义"倡议，致力于实现身体平衡与生活平衡的有机结 合。通过组织八段锦练习、五音疗愈、茶修、漆扇制作等富有仪式感的线下活动，将东方美学、生命科 学与仪式体验感 ...

Group 1: Haidilao's Marketing Strategy - Haidilao successfully engaged with its core users through a creative event centered around "tomatoes," showcasing its ability to capture contemporary consumer demands [1][2] - The "Hi Tomato Party" in Chengdu featured various interactive experiences, including food tasting and celebrity participation, enhancing customer engagement [2][4] - The popularity of the tomato hotpot in Chengdu is evident, with over 1.12 million servings sold in 2024, and nearly 60% of customers choosing it as their preferred option [7] Group 2: Health and Wellness Focus - Yanggujian and Cuiya collaborated to address women's aging concerns by integrating Eastern wisdom with modern methods during a recent event in Chengdu [8] - Yanggujian launched a new product inspired by traditional remedies, supported by over 600 scientific validations, to promote health and balance in life [13] - Cuiya's focus on external beauty includes a new active tightening series that utilizes rare ingredients and patented technology to enhance skin health [16] Group 3: Integration of Culture and Commerce - The tomato hotpot event exemplifies the deep integration of culture, commerce, and tourism, creating attractive consumer experiences [9] - Haidilao is exploring innovative product and service offerings that connect dining with broader lifestyle experiences, aiming to stimulate domestic demand [9]

Core Insights - The event "New Balance Agreement: National Style Festival" by Yanggujian marks a significant transformation in the Chinese herbal health industry, driven by consumer segmentation and cultural confidence [1][2] - The introduction of the "New Balance" concept aims to address the industry's challenges, including outdated traditional brands and the inefficiencies of emerging brands [2][3] - The festival emphasizes a shift from superficial cultural expressions to a deeper integration of traditional Chinese health philosophies into modern lifestyles [2][3][4] Industry Trends - The Chinese herbal health industry is experiencing a dual development trend: traditional brands are struggling with outdated formulas and scenarios, while new brands are overly focused on trends and concepts, leading to inefficiencies [2][3] - The "New Balance" philosophy presented at the festival aims to create a sustainable growth model by integrating traditional wisdom with modern practices [6][7] Company Initiatives - Yanggujian's "New Balance" initiative includes a unique herbal planting management model that emphasizes quality control across the entire production chain, recognized as an "Outstanding Innovation Model" by the China Association of Traditional Chinese Medicine [4] - The festival features immersive experiences that transform traditional health culture into participatory lifestyle practices, enhancing user engagement and understanding [3][4] Cultural Integration - The "New Balance" concept is represented by the "Balance Tree" icon, symbolizing the integration of cultural heritage and modern technology in promoting health awareness [6][7] - The event showcases the importance of balancing cultural roots with technological advancements, positioning Yanggujian as a trusted brand in the Chinese herbal health sector [7]

Core Insights - The event "New Balance · Oriental Beauty" organized by Infinitus (China) integrates traditional Chinese health culture with Dunhuang aesthetics, providing a new approach for cultural and industrial integration in the context of rising national consumption and modernization of traditional Chinese medicine [1][3][14] - The collaboration between Infinitus and Dunhuang culture highlights the importance of cultural soft power in enhancing industrial hard power, showcasing a unique path for innovation and development in the health industry [3][12] Group 1: Cultural Integration - Dunhuang, a cultural treasure on the Silk Road, embodies a thousand years of artistic and civilizational heritage, which aligns with Infinitus's philosophy of "New Balance · Oriental Beauty" [1][10] - The event emphasizes the harmony of form, energy, and spirit in Eastern aesthetics, resonating with the balance inherent in traditional Chinese health practices [3][10] - The partnership aims to elevate product value through cultural core, using products as a medium to disseminate traditional culture [1][12] Group 2: Health Philosophy - Infinitus addresses modern stress-induced imbalances by promoting the "New Balance" initiative, which includes a "Three Adjustments and Four Rationalities" framework to help individuals achieve physical and lifestyle balance [5][15] - The synergy between Infinitus and its brand Sleek is highlighted, where internal health practices support external beauty, creating a holistic approach to health and wellness [5][12] Group 3: Innovation and Market Positioning - The collaboration is seen as a significant step in redefining the health industry, moving from being followers to becoming industry definers through cultural and innovative practices [15][17] - Infinitus plans to expand its product offerings by integrating Dunhuang cultural elements into various health and beauty products, enhancing consumer engagement and loyalty [12][18] - The initiative reflects a broader trend where consumers are increasingly willing to pay for products with cultural added value, thus enhancing brand premium and loyalty [12][14]

Group 1 - The core viewpoint of the article emphasizes the implementation of the "New Balanceism" initiative by the company, focusing on cultivating health awareness and lifestyle to establish itself as a leading brand in Chinese health preservation [2][3] - The concept of "New Balanceism" is derived from personal experiences of the company's leadership, highlighting the importance of health and happiness, and the need to change people's perceptions to help them achieve a balanced life [3][4] - The company recognizes that users now expect brands to represent not just products but also a lifestyle and values, thus it aims to resonate with users through health initiatives and high-quality herbal health products [4][5] Group 2 - The company plans to utilize "Three Adjustments" and "Four Rationalities" to help users achieve physical and lifestyle balance through herbal technology products and long-term support from health consultants [4][5] - The business partners of the company play a crucial role in connecting with users and influencing their health perceptions through community engagement and relatable content [5] - The ongoing activities such as "Shen Shi Tea Repair," "Ba Duan Jin," and "Oriental Beauty" are designed to promote the "New Balanceism" concept in practical scenarios, making it more visible and beneficial to the public [5]