Core Insights - The event "New Balance · Oriental Beauty" organized by Infinitus (China) integrates traditional Chinese health culture with Dunhuang aesthetics, providing a new approach for cultural and industrial integration in the context of rising national consumption and modernization of traditional Chinese medicine [1][3][14] - The collaboration between Infinitus and Dunhuang culture highlights the importance of cultural soft power in enhancing industrial hard power, showcasing a unique path for innovation and development in the health industry [3][12] Group 1: Cultural Integration - Dunhuang, a cultural treasure on the Silk Road, embodies a thousand years of artistic and civilizational heritage, which aligns with Infinitus's philosophy of "New Balance · Oriental Beauty" [1][10] - The event emphasizes the harmony of form, energy, and spirit in Eastern aesthetics, resonating with the balance inherent in traditional Chinese health practices [3][10] - The partnership aims to elevate product value through cultural core, using products as a medium to disseminate traditional culture [1][12] Group 2: Health Philosophy - Infinitus addresses modern stress-induced imbalances by promoting the "New Balance" initiative, which includes a "Three Adjustments and Four Rationalities" framework to help individuals achieve physical and lifestyle balance [5][15] - The synergy between Infinitus and its brand Sleek is highlighted, where internal health practices support external beauty, creating a holistic approach to health and wellness [5][12] Group 3: Innovation and Market Positioning - The collaboration is seen as a significant step in redefining the health industry, moving from being followers to becoming industry definers through cultural and innovative practices [15][17] - Infinitus plans to expand its product offerings by integrating Dunhuang cultural elements into various health and beauty products, enhancing consumer engagement and loyalty [12][18] - The initiative reflects a broader trend where consumers are increasingly willing to pay for products with cultural added value, thus enhancing brand premium and loyalty [12][14]

Group 1 - The core viewpoint of the article emphasizes the implementation of the "New Balanceism" initiative by the company, focusing on cultivating health awareness and lifestyle to establish itself as a leading brand in Chinese health preservation [2][3] - The concept of "New Balanceism" is derived from personal experiences of the company's leadership, highlighting the importance of health and happiness, and the need to change people's perceptions to help them achieve a balanced life [3][4] - The company recognizes that users now expect brands to represent not just products but also a lifestyle and values, thus it aims to resonate with users through health initiatives and high-quality herbal health products [4][5] Group 2 - The company plans to utilize "Three Adjustments" and "Four Rationalities" to help users achieve physical and lifestyle balance through herbal technology products and long-term support from health consultants [4][5] - The business partners of the company play a crucial role in connecting with users and influencing their health perceptions through community engagement and relatable content [5] - The ongoing activities such as "Shen Shi Tea Repair," "Ba Duan Jin," and "Oriental Beauty" are designed to promote the "New Balanceism" concept in practical scenarios, making it more visible and beneficial to the public [5]