故事线上，国风盛典通过四季场景的沉浸式演绎、明星嘉宾的生活化叙事与科技体验的创新应用，将中 华养生智慧解构为"可参与、可延续、可传播" 的生活体系，完成了从"中华养生文化展示"到"新平衡生 活诠释"的关键跨越，聚焦差异化表达的同时，还实现了文化壁垒树立的双重创新。 近日，2025养固健"新平衡之约·国风盛典"在江苏无锡拈花湾盛大举办。 在消费分级与文化自信双重浪潮的推动下，中草药健康产业正经历前所未有的变革。2025年初夏，养固 健以一场国风盛典，通过新平衡主义ICON"平衡之树"的推出，为行业注入新思考，不仅呈现养固健领 跑中草药健康产业的"文化密码"，更开辟了一条可持续的增长新思路。 "新平衡主义"尝试打破行业困局 当前，中草药健康产业呈现两极发展态势：一方面，传统品牌受制于 "老字号" 标签，陷入"配方老化、 场景陈旧"的困境，难以满足消费者日新月异的健康需求；另一方面，新兴品牌盲目追逐热点，依赖"成 分堆砌"、"概念炒作"，导致行业陷入低效内卷。 更深层的矛盾在于文化表达的断层。尽管"国潮"成为行业关键词，但多数品牌仅停留在包装设计、符号 借用的浅层，未能将《黄帝内经》等经典中华养生理论转译为现代人可 ...

Core Insights - The event "New Balance · Oriental Beauty" organized by Infinitus (China) integrates traditional Chinese health culture with Dunhuang aesthetics, providing a new approach for cultural and industrial integration in the context of rising national consumption and modernization of traditional Chinese medicine [1][3][14] - The collaboration between Infinitus and Dunhuang culture highlights the importance of cultural soft power in enhancing industrial hard power, showcasing a unique path for innovation and development in the health industry [3][12] Group 1: Cultural Integration - Dunhuang, a cultural treasure on the Silk Road, embodies a thousand years of artistic and civilizational heritage, which aligns with Infinitus's philosophy of "New Balance · Oriental Beauty" [1][10] - The event emphasizes the harmony of form, energy, and spirit in Eastern aesthetics, resonating with the balance inherent in traditional Chinese health practices [3][10] - The partnership aims to elevate product value through cultural core, using products as a medium to disseminate traditional culture [1][12] Group 2: Health Philosophy - Infinitus addresses modern stress-induced imbalances by promoting the "New Balance" initiative, which includes a "Three Adjustments and Four Rationalities" framework to help individuals achieve physical and lifestyle balance [5][15] - The synergy between Infinitus and its brand Sleek is highlighted, where internal health practices support external beauty, creating a holistic approach to health and wellness [5][12] Group 3: Innovation and Market Positioning - The collaboration is seen as a significant step in redefining the health industry, moving from being followers to becoming industry definers through cultural and innovative practices [15][17] - Infinitus plans to expand its product offerings by integrating Dunhuang cultural elements into various health and beauty products, enhancing consumer engagement and loyalty [12][18] - The initiative reflects a broader trend where consumers are increasingly willing to pay for products with cultural added value, thus enhancing brand premium and loyalty [12][14]

Group 1 - The core viewpoint of the article emphasizes the implementation of the "New Balanceism" initiative by the company, focusing on cultivating health awareness and lifestyle to establish itself as a leading brand in Chinese health preservation [2][3] - The concept of "New Balanceism" is derived from personal experiences of the company's leadership, highlighting the importance of health and happiness, and the need to change people's perceptions to help them achieve a balanced life [3][4] - The company recognizes that users now expect brands to represent not just products but also a lifestyle and values, thus it aims to resonate with users through health initiatives and high-quality herbal health products [4][5] Group 2 - The company plans to utilize "Three Adjustments" and "Four Rationalities" to help users achieve physical and lifestyle balance through herbal technology products and long-term support from health consultants [4][5] - The business partners of the company play a crucial role in connecting with users and influencing their health perceptions through community engagement and relatable content [5] - The ongoing activities such as "Shen Shi Tea Repair," "Ba Duan Jin," and "Oriental Beauty" are designed to promote the "New Balanceism" concept in practical scenarios, making it more visible and beneficial to the public [5]