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解密贵州兴义“体旅融合”进阶密码
Xin Hua Wang· 2025-05-18 01:12
Core Insights - The integration of sports and tourism in Xingyi City, Guizhou Province, is exemplified by the Wan Feng Lin Marathon, which connects various scenic spots and promotes a unique "sports + ecology + cultural tourism" model [1][2] Group 1: Tourism Growth - In 2024, Xingyi City is expected to receive 23.43 million tourists, a year-on-year increase of 9.84%, with total tourism revenue reaching 24.87 billion yuan, up 10.96% [2] - The appeal of Xingyi is reflected in the real estate market, where 1,608 properties were purchased by non-local residents, accounting for 23.72% of total sales [2] Group 2: Industry Integration - Xingyi is actively exploring new paths for "tourism + various industries" integration, focusing on health tourism projects that leverage local climate and traditional Chinese medicine resources [2] - The city is enhancing the visitor experience by upgrading local food, accommodation, and entertainment services, thereby promoting a more integrated tourism experience [2] Group 3: Cultural Engagement - Local cultural heritage is being leveraged to attract tourists, with traditional activities and local cuisine like "Xing Pai Qian Cai" being promoted [3] - Recent events, such as the "Yuntun Starry Sky Camping Music Festival," have successfully combined traditional culture with modern elements, boosting local economic activity [3] - During the recent "May Day" holiday, tourist numbers increased by 12.17% year-on-year, with total tourism revenue rising by 12.53% [3]