文化和旅游部8月1日公布的最新数据显示，根据国内旅游抽样调查统计结果，2025年上半年，国内居民出游人次32.85亿，同比增长20.6%，国内居民出游花 费3.15万亿元，同比增长15.2%。今年上半年，旅游市场供需两端发力，各地打造消费新场景，展现文旅消费市场活力。 假日旅游拉动 上半年旅游经济高开高走 今年上半年，元旦、春节、清明节、劳动节和端午节假日旅游的持续繁荣，加上5月19日中国旅游日前后一个月的消费促进和市场创新，有力推动了上半年 旅游经济的高开高走，假日经济不断彰显新活力。 "北上冰雪，南下避寒"的冬季旅游空间新格局形成。长白山、哈尔滨、沈阳等东北冰雪旅游热门目的地受到游客青睐，三亚、海口、万宁、陵水等地搜索量 也再创新高。 中国旅游研究院院长 戴斌：今年上半年旅游经济呈现了高开高走、持续繁荣的态势，受五个节假日旅游市场繁荣的影响，加上春季赏花游，国内旅游的出 游人数、旅游消费、出游半径、停留时间和游客满意度均创历史新高。 春季赏花游也是上半年旅游经济新亮点。文化和旅游部推出32条"花期相遇"乡村旅游线路，以及武汉樱花季、菏泽牡丹节、上海夜樱光影秀、昆明食花季 等"赏花+"旅游线路和体验项目吸引 ...

Group 1 - The core viewpoint of the news highlights the significant growth in domestic tourism in the first half of 2025, with 3.285 billion trips taken by residents, representing a year-on-year increase of 20.6%, and total spending reaching 3.15 trillion yuan, up 15.2% [1][2] - The holiday tourism during major festivals such as New Year, Spring Festival, Qingming Festival, Labor Day, and Dragon Boat Festival has driven the tourism economy to a strong start, with record highs in travel numbers, spending, travel radius, duration of stay, and visitor satisfaction [4][6] - The inbound tourism sector has seen unexpected growth, supported by the expansion of visa-free transit policies to 55 countries and improved tax refund policies for departing tourists [6][7] Group 2 - In the first half of the year, Shanghai welcomed 4.248 million inbound tourists, marking a 38.5% increase, while the sales of tax refund goods surged by 85% [9] - Cultural experiences have played a crucial role in upgrading tourism consumption, with traditional folk activities gaining popularity [11] - The summer tourism market is heating up, with various regions actively promoting tourism resources and engaging in rich experiential activities that attract both domestic and foreign tourists [14][19]

Core Insights - The integration of sports and tourism in Xingyi City, Guizhou Province, is exemplified by the Wan Feng Lin Marathon, which connects various scenic spots and promotes a unique "sports + ecology + cultural tourism" model [1][2] Group 1: Tourism Growth - In 2024, Xingyi City is expected to receive 23.43 million tourists, a year-on-year increase of 9.84%, with total tourism revenue reaching 24.87 billion yuan, up 10.96% [2] - The appeal of Xingyi is reflected in the real estate market, where 1,608 properties were purchased by non-local residents, accounting for 23.72% of total sales [2] Group 2: Industry Integration - Xingyi is actively exploring new paths for "tourism + various industries" integration, focusing on health tourism projects that leverage local climate and traditional Chinese medicine resources [2] - The city is enhancing the visitor experience by upgrading local food, accommodation, and entertainment services, thereby promoting a more integrated tourism experience [2] Group 3: Cultural Engagement - Local cultural heritage is being leveraged to attract tourists, with traditional activities and local cuisine like "Xing Pai Qian Cai" being promoted [3] - Recent events, such as the "Yuntun Starry Sky Camping Music Festival," have successfully combined traditional culture with modern elements, boosting local economic activity [3] - During the recent "May Day" holiday, tourist numbers increased by 12.17% year-on-year, with total tourism revenue rising by 12.53% [3]