Core Insights - The Wangfujing shopping district has launched a series of cultural consumption activities specifically targeting the elderly, addressing their health, daily consumption, and spiritual needs, thereby creating a fashionable lifestyle circle for seniors [1][3]. Health Initiatives - Free medical consultations are being offered at the Beijing Tongrentang Wangfujing Traditional Chinese Medicine Hospital, attracting elderly individuals seeking health services [1]. - The JD Health Checkup Center has introduced exclusive packages for seniors, while the Tongrentang store offers innovative herbal tea tasting events [1][3]. Discounts and Offers - Major shopping centers in the Wangfujing area, such as Lisheng Sports Mall and Oriental New World, are providing special discounts on daily necessities for elderly customers [3]. Cultural Activities - The "Yuxun Jingxi" interactive experience area in the Gongmei Building allows seniors to engage in traditional craftsmanship, such as making cloisonné, with professional guidance [3][5]. - A series of Peking opera performances is scheduled at the Jixiang Theater, starting from October 29, with shows every weekend until the end of the year, attracting many elderly opera enthusiasts [5]. Economic Context - The elderly consumer market, referred to as the "silver economy," is becoming a significant growth point in the consumption market, prompting the Wangfujing district to extend its fashionable and high-quality positioning into this sector [5].