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老博会激起银发市场一层涟漪
Mei Ri Shang Bao· 2025-08-29 05:42
Group 1 - The core viewpoint of the article highlights the significance of the Hangzhou Senior Life Expo as a vibrant representation of the silver economy, showcasing the increasing consumer power and cultural engagement of the elderly population [2][4][6] - The expo attracts over 100,000 visitors annually, serving as a platform for elderly individuals to socialize, shop, and access various services, including health check-ups and financial advice [1][2][4] - The sales figures at the expo have shown a remarkable increase, with 2024 sales projected to reach nearly 5 million yuan, reflecting a shift in elderly spending from basic needs to health, interests, and experiences [4][5] Group 2 - The elderly demographic in Zhejiang province is projected to reach 14.94 million by the end of 2024, accounting for 22.4% of the population, indicating a growing market for products and services tailored to their needs [4][5] - Government policies are increasingly supportive of the elderly, with initiatives such as subsidies for home modifications and long-term care insurance, which are expected to boost consumer confidence among seniors [5][6] - The expo not only serves as a marketplace but also as a cultural event, featuring activities like talent shows and award ceremonies that foster community and emotional connections among the elderly [8][9]