Core Viewpoint - The article highlights the efforts of CITIC Bank Shenzhen Branch in enhancing the quality of elderly care services through its "Happiness+" pension financial brand, aiming to provide a comprehensive and warm service system for the aging population in Shenzhen, coinciding with the 45th anniversary of the Shenzhen Special Economic Zone [1][4]. Group 1: Service System Development - CITIC Bank Shenzhen Branch has established a "Six Ones" service system, which includes "one account, one ledger, one set of products, one set of services, one team, and one platform," to simplify pension planning for residents [1][3]. - The bank has opened over 100,000 personal pension accounts, significantly increasing the coverage of the third pillar of pension [1]. - Since 2024, the bank has organized over 600 pension financial theme activities, contributing to the high-quality development of the pension industry and improving residents' welfare [1][2]. Group 2: Digital Tools and Professional Services - The bank has developed an intelligent "pension ledger" and "asset planning system" to provide clients with comprehensive pension solutions, combining professional tools with banking services [2][3]. - Approximately 10,000 clients have received professional pension planning reports through this system, helping families establish a solid financial foundation for retirement [2][3]. Group 3: Elderly-Friendly Ecosystem - CITIC Bank Shenzhen Branch is building a comprehensive "elderly-friendly" service ecosystem by focusing on professional talent development, enhancing service environments, and leveraging technology [3][4]. - The bank has trained its staff in pension policies and has renovated its branches to meet the needs of elderly clients, including the installation of facilities like reading glasses and wheelchairs [3][4]. Group 4: Community Engagement and Industry Integration - The bank actively engages with the community by providing various services, such as financial education for the elderly and organizing immersive experiences in pension communities [4][5]. - CITIC Bank Shenzhen Branch is extending its pension financial services by linking with healthcare and rehabilitation institutions, offering customized financial planning services, and innovating a comprehensive trust pension service model [5][6]. - The bank is redefining its role in the pension sector from a mere product seller to a comprehensive partner throughout the entire pension lifecycle [5].

Core Insights - The article highlights the efforts of China Construction Bank (CCB) Shandong Branch in enhancing financial services for the elderly, focusing on creating a barrier-free financial environment for senior citizens [1][2][7] Group 1: Service Upgrades - CCB Shandong Branch has implemented comprehensive upgrades to its services, including the renovation of branches to accommodate elderly customers, ensuring accessibility in all aspects of service [2][3] - The bank has introduced the "12345" working method to enhance pension financial services, focusing on convenience, adaptability, and professionalism [2][4] Group 2: Innovative Solutions - The bank has developed a range of innovative financial products tailored to meet diverse retirement needs, including corporate annuities and trust services [4][5] - CCB Shandong Branch has established a financial service team trained in emergency response to ensure safety and support for elderly clients [3][4] Group 3: Ecosystem Development - The bank is actively building a comprehensive pension financial ecosystem by collaborating with social security and healthcare institutions to provide value-added services [4][5] - CCB Shandong Branch aims to create a "pension financial professional bank" that integrates various financial services, ensuring long-term support for clients' retirement needs [5][6] Group 4: Commitment to Community - The bank's initiatives reflect a commitment to social responsibility and the well-being of the elderly, emphasizing the importance of financial inclusivity [7][8] - CCB Shandong Branch is focused on transforming the concept of "pension" into "enjoying retirement" through comprehensive and personalized financial solutions [8]

《庄子·寓言》中以"鲐背"比喻通达天道的智者。但是对于"鲐背之年"朱奶奶，90岁高龄给她带来更多的是行动 上的不便。她住在兰州市内，尽管社区附近就有银行网点，但朱奶奶每个月还是会因为需要亲自到网点取养老 金而发愁。 72岁的徐先生和老伴在天水操劳了一辈子。和大多数老年人一样，他们选择跟随儿女离开天水、异省定居。去 年底一次操作不当，二老不慎把银行发的社保卡密码锁定，徐先生和老伴的原单位已在改制中解散。更为棘手 的是，两位老人对APP手机操作不知所措。 准确而言，在他们所在的陇原大地，有着属于自己的尊老敬老记忆。甘肃武威出土的汉代简牍，记载了汉宣帝 时期颁布的养老"法典"，规定70岁以上老人可获赠象征尊贵的鸠杖。持杖者享有免税、免租、出入官府不跪拜 等特权。鸠杖顶端饰以彩绘漆木鸠，寓意"不噎之鸟"，而鸠与"久"同音，象征对老人健康长寿的祝愿。 截至2024年末，甘肃省60岁及以上人口占全省常住人口的比重达20.06%，从全国来看，这一比重也已达到 22.0%。"老吾老以及人之老"，在一个中度老龄化社会中，养老命题的新思考从未停息。而在老龄化浪潮之下， 如何让金融服务"慢下来"等一等银发群体，又如何"快起来"跟上 ...

北京农商银行"金色时光"养老金融品牌联合北京老字号商户，特别推出老年客户专属支付优惠活动。 2025年1月至3月，持养老助残卡客户在指定商户使用微信支付可享多重优惠：永辉超市满10元立减2 元，天福号满30元立减5元，庆丰包子铺满20元立减5元。活动彰显"服务老年群体，传递金融温度"的理 念，为老年客户带来便捷与实惠，体现了金融人文关怀。 北京农商银行紧扣2025年北京消费季"京彩四季"活动主题，创新推出"好惠"系列特色活动，通过构建多 元化消费场景，推出综合性优惠举措，为市民打造更优质的消费体验，全力助推市场回暖与消费升级。 精心打造活动矩阵 创新多元优惠场景 2025年1月至3月，北京农商银行携手微信、支付宝、抖音、拼多多等平台，推出"首绑卡+支付满减"优 惠活动，覆盖日常购物、线上消费等多领域场景。活动期间，客户首次绑定北京农商银行卡即可享受立 减金、红包等多重优惠，其中，微信支付可享10元立减金，支付宝可领6.6元红包，拼多多平台可享6元 立减金，抖音支付首绑卡在享受8元立减金基础上，如通过银行侧一键绑卡可再领5元支付立减券。北京 农商银行聚焦多元消费场景，以惠民利民举措打造"月月有主题、季季有亮点" ...