（来源：内蒙古日报） 走进美食体验区，桌上摆着热气腾腾的手把肉、羊杂、炖羊肉等地道的内蒙古美食。一旁，非物质文化 遗产代表性传承人正手把手教几位游客制作奶茶。"现在游客不光想喝，更想学怎么做。很多人会拍视 频发给家人看，说自己学会了煮奶茶。"美食区的摊主说。 当前，游客外出旅行更注重仪式感、参与感，而文化底蕴深厚、民风淳朴的内蒙古，无疑为游客提供了 独特、有趣、氛围感十足的全新文旅体验。在冰雪热与民俗热的双向促进下，内蒙古冬季文旅市场持续 升温。 "以前只在电视上看过搏克，与现场看完全是两回事。在现场，能听到他们发力时的吼声，看到他们脚 蹬靴子溅起的雪沫，能感受到那股热气腾腾的生命力。"来自浙江的摄影爱好者王磊连续按动快门，捕 捉着搏克手们在雪地上角力的瞬间，"这就是我心中的内蒙古，热烈、奔放！" 转自：内蒙古日报 □本报记者 孙柳 1月27日清晨，当第一缕阳光刚掠过雪原，来自广州的游客陈晨和女友就已经裹着厚厚的蒙古袍站在乌 兰察布市"歌游内蒙古 欢乐冰雪季"2026乌兰察布第三届冰雪那达慕之驼马争霸赛的会场外。"我们昨晚 就到了，听说今天有骆驼比赛，特意起了个大早。"陈晨说话时呼出的白气在空中凝成一团雾，又 ...

Core Insights - Inner Mongolia has successfully integrated winter tourism with cultural activities, attracting significant domestic tourism during the ice and snow season, with 750.79 million domestic tourists and a total tourism revenue of 45.79 billion yuan during the New Year holiday [1] Group 1: Winter Tourism Activities - 84 out of 103 counties in Inner Mongolia have launched ice and snow cultural tourism activities, with cities like Hohhot and Hulunbuir leading the way [1] - The "Fluffy Snow World" in Yimin River has become a popular social media destination, showcasing a 50,000 square meter park filled with fluffy trees and toys, enhancing the aesthetic experience for visitors [2] - The "Ice and Snow Badain Jaran" self-driving event attracted car enthusiasts from across the country, highlighting the region's unique blend of ice and snow with desert landscapes [3] Group 2: Self-Driving Tourism Growth - Inner Mongolia has seen explosive growth in self-driving tourism, with 262 self-driving camping sites accommodating an average of 4.255 million visitors annually [3] - The region's marketing as a "self-driving tourism destination" has contributed to the popularity of off-road vehicles, particularly those from Beiqi Group [3][4] Group 3: Cultural Integration in Tourism - The fifth Hohhot Happy Ice and Snow Festival featured impressive ice sculptures and interactive activities, drawing 2.52 million visitors during the New Year celebrations, marking a 36% increase in tourism orders compared to the previous year [5] - Inner Mongolia's tourism strategy has evolved from simple sightseeing to a more integrated experience that combines history, industry, and local culture, enhancing the overall visitor experience [6] Group 4: Cross-Border Tourism - The influx of Russian and Mongolian tourists to Manzhouli has increased, with the city becoming a key destination for cross-border travel, evidenced by a record of over 920,000 border crossings in 2025, a 9.1% increase year-on-year [7] - The expansion of visa-free policies and improved travel infrastructure has facilitated greater international tourism, positioning Inner Mongolia as a significant gateway for northern China [8]