冈仁波齐文化IP
Search documents
雪域秘境战略合作矩阵隆重启航:“冈仁波齐×山海经”艺术庆典在京盛大举行
Feng Huang Wang Cai Jing· 2026-02-06 15:19
Group 1 - The event "Snowy Secret Realm: Mount Kailash x Classic of Mountains and Seas" marks a strategic upgrade of the cultural IP "Snowy Secret Realm," establishing alliances with 16 top institutions across culture, tourism, health, and technology sectors [1][2] - Beijing Snowy Secret Realm Cultural Development Co., Ltd. showcased a complete industrial ecosystem centered around the IP, signing agreements with various strategic partners to create a "Cultural+" cooperation matrix [2][3] - The event featured a thematic forum led by renowned Tibetan culture scholar Wen Pulin, emphasizing Mount Kailash as both a geographical and spiritual reference point for contemporary cultural innovation and exploration [2][3] Group 2 - The artistic and musical elements of the event included a themed concert by Cui Jian's band and exhibitions of sculptures and paintings, creating an immersive mythological aesthetic experience [3] - The strategic alliance will accelerate the establishment of the "Global Promotion Center for Mount Kailash," with clear functional collaborations among partners focusing on deep cultural tourism experiences and high-end derivative products [3] - The event gathered around 150 guests from various sectors, including representatives from the Ministry of Culture and Tourism, local government, and notable figures in the cultural and artistic community, showcasing the forward-looking practices in cultural IP operation and industrial ecosystem construction [3][4]